1. Nike Training Club Nike Training Club provides users with a personalised fitness app based on their workout needs and goals. Users are provided with how-to videos and comprehensive workout plans in order to ease the workout process. The personal […]

Read more
Card image cap

1. Asana: organize tasks and work Asana allows users to easily capture and make note of tasks, to-dos, reminders and ideas. It also improves the ease with which teams can communicate, as teammates are able to use the app to […]

Read more
Card image cap

The average smartphone user has over 80 apps on their phone, yet only launches 9 per day. With millions of apps already existing in the app space and many more in the process of being developed, it is essential that […]

Read more
Card image cap

In the latest Mastering Mobile Marketing video of the series, we quiz Dave Allen from Conversant on mobile attribution, fraud & safeguarding ad spend, see the Q&A transcript below: Q: Social channels like Facebook tend to dominate from an advertising spends […]

Read more
Card image cap

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of […]

Read more
Card image cap

Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review […]

Read more
Card image cap

There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve seen the introduction of Progressive […]

Read more
Card image cap

Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies […]

Read more
Card image cap

The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext […]

Read more
Card image cap