3 minute read The New Rules of App Growth: What it takes for consumers to download, subscribe and pay Yodel Mobile 12th November 2026
4 minute read The New Rules of App Growth: There is no longer one route to app discovery Yodel Mobile 5th November 2026
4 minute read The New Rules of App Growth: The three conditions that shape user decisions Yodel Mobile 29th October 2026
9 minute read Black Friday app marketing: How to drive app growth before, during and after Black Friday Alexandra Stamp 23rd October 2026
10 minute read How to use Reddit for app growth: Turning community insights into ASO, UA and retention strategies Kai Singhvi-Hanns 6th October 2026
7 minute read App paywalls: Hard vs soft models and how to optimise them Ella Dunckley 15th April 2026
5 minute read How can gamification in fitness apps turn short-term motivation into long-term growth? Stephen Cooper 26th January 2026
6 minute read How to maintain growth for your fitness app beyond January Jay Bugeja 19th January 2026
5 minute read Retention is the new growth lever: How apps can beat churn Yodel Mobile 28th August 2025
5 minute read
Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity
Yodel Mobile