As part of our Mastering Mobile Marketing video series, we’ll be sharing a few tips and tricks on how to improve the performance of your travel app. We’ll be looking at overcoming seasonality issues, the need for sharing strategies, and […]

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Data doesn’t birth great ideas, but harnessing quantitative and qualitative data can turn a good idea into a huge success. So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements […]

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There are over 5.2 million apps in the app store, and 23% of this staggering number fit into the mobile Gaming apps category. Mobile Gaming is not just the largest category. It is also the biggest revenue driver in the […]

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Google I/O 2017 is Google’s annual developer festival that took place this May. This year was packed with exciting developments from Google, so, we’ve pulled together the announcements that you need to know about. Google release Android O BETA There’s a new and […]

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We’re all about discoverability here at Yodel Mobile. In fact, it is an essential pillar of our Fit to Market programme for app marketing success. So, finally, Apple have implemented some really useful  changes to iTunes Connect, making it easier […]

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Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for […]

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Great news, you have created a publishing app that’s brimming with quality content. Now, how do you make sure your content is found? You may hear the term app discoverability all the time, but what do digital publishers need to […]

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First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous […]

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We’re thrilled to announce that Yodel Mobile has been shortlisted for Best Overall Mobile Agency and Best Mobile Agency (SMB) by ClickZ! Providing interactive marketing news, ClickZ are a great source for information, commentary, advice, opinion, research, and reference in the […]

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