We are excited to share that Mick Rigby, CEO of Yodel Mobile, has been recognised in Campaign’s 40 over 40 2026!
The annual list celebrates experienced leaders across marketing, media, advertising and communications who continue to shape the industry through their work, impact and leadership.
For Mick, the recognition reflects a career spent helping define what effective app marketing looks like, while building Yodel Mobile into one of the leading app growth agencies in the world.
About Campaign’s 40 over 40
Campaign’s 40 Over 40 recognises people whose influence goes beyond one campaign, company or moment. It highlights leaders who have built strong careers, adapted through major industry shifts and continued to push their fields forward through their work, thinking and leadership.
Commenting on the recognition, Mick Rigby said:
“I’m incredibly proud to be recognised in Campaign’s 40 Over 40, alongside so many brilliant leaders across marketing, media, tech and communications. The app marketing industry has changed enormously over the past two decades, and it has been a privilege to help shape that evolution with the team at Yodel Mobile. This recognition is really a reflection of the people, clients and partners I’ve had the pleasure of working with along the way.”
A standout year for industry recognition
This marks Mick’s third major industry recognition this year, following his inclusion in the BIMA 100 and his gold win at The Drum Awards Marketing EMEA, where he was named Trailblazer in Marketing.
Together, these achievements reflect the scale of Mick’s contribution to the marketing industry and the continued impact of his leadership across the app growth space.
Mick’s recognition in Campaign’s 40 Over 40 is another reminder of how far the industry has come, and the role Yodel Mobile has played in shaping it.
A huge congratulations to Mick, and to everyone recognised in this year’s Campaign 40 Over 40.
You can view the full list of winners here.
