There‚Äôs no getting away from the fact that marketing your app costs money, and often, it can be difficult to directly attribute the money you spend to the results you see. But not so with paid User Acquisition where your […]

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For almost every app with a subscription model, ROAS (Return on Ad Spend) is essential to continuously review the success of your paid user acquisition activity. Why? Simply because it helps you understand whether your campaigns are effective in bringing […]

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