Category: User Acquisition

What app growth metrics are you using to measure your app’s performance? The App Store and the Google Play Store have in-house metrics to help you on your app growth metric journey, but this won’t give you the complete picture […]

As the holiday season (including Black Friday) creeps ever closer, it’s time for apps to prepare for one of the most lucrative and competitive times of the year. While twinkling lights and festive decorations set the stage for celebration, it’s […]

It’s not uncommon for businesses to undergo a rebrand throughout the lifespan and evolution of an app. Whether it’s a revamped look and feel, a new brand name, or both, these changes are essential for keeping your app fresh and […]

In our last blog post we discussed how running a business during an economic downturn takes resilience, creativity and, importantly, optimism to help you navigate and prioritise sustainable business growth for your app during these more difficult economic periods. Part […]

You’ve got a great app, and you want those people most likely to love it to know about it.  Simple, right? If only it was. With over 6,841,000,000 smartphone subscriptions globally, the pool is enormous and your budget is finite. […]

There’s no getting away from the fact that marketing your app costs money, and often, it can be difficult to directly attribute the money you spend to the results you see. But not so with paid User Acquisition where your […]

For almost every app with a subscription model, ROAS (Return on Ad Spend) is essential to continuously review the success of your paid user acquisition activity. Why? Simply because it helps you understand whether your campaigns are effective in bringing […]