Accelerating User Growth for a New Transportation App Launch

Overview

Hoppa, an innovative online marketplace that enables users to search, compare, and book taxis and airport transfers, partnered with Yodel Mobile to boost their market presence and grow their user base. By leveraging Yodel Mobile’s expertise in app acquisition, ASO, and creative strategy, Hoppa successfully expanded its user base and increased bookings, strengthening its position in the competitive ground transportation market.

Client Background

Originally launched as a web platform for airport transfers, Hoppa has evolved into a comprehensive mobile app that aggregates services from providers like Uber, Bolt, and others, allowing users to compare prices and book rides directly within the application.

Objectives

  1. Drive significant growth in app installs
  2. Increase the number of bookings made through the Hoppa app
  3. Enhance visibility and discoverability of the app in competitive app store environments

Our Strategy

1. Multi-Channel User Acquisition Strategy Optimised for Success

We developed and implemented comprehensive app acquisition strategies across multiple paid channels (Google, Meta, ASA), leveraging a mix of tactics to maximise app’s reach and performance. This approach created a diverse and highly optimised user acquisition funnel, effectively targeting potential users at key digital touchpoints throughout their journey.

2. Driving visibility with App Store Optimization (ASO)

Recognising the critical role of app store visibility, Yodel Mobile deployed comprehensive ASO strategies. These efforts were designed to improve Hoppa’s app ranking, enhance its discoverability, and increase organic downloads. The approach included optimising ASO metadata to boost keyword rankings and ensure discoverability, alongside Product Page Optimisation (PPO) to test and refine user engagement strategies. Additionally, In-App Events were launched to highlight key features and seasonal offers, driving further engagement and organic downloads.

3. Creating and Testing Creative Assets for Maximum Impact

A key component of our strategy involved the strategy and production of multiple creative assets. These were tailored for both paid advertising channels and ASO efforts, ensuring consistent and compelling messaging across all user touchpoints. We also conducted extensive creative screenshot testing to optimize the app’s appeal to both Android and iOS users. The findings revealed distinct preferences for each platform, prompting us to implement highly targeted creative strategies for both stores. By taking this tailored approach, we not only improved user engagement but also improved higher conversion rates across both platforms.

4. Maximising Impact with Mobile Consultation and Product CRO

Our consultative support included developing a detailed launch strategy to maximise impact, setting clear KPIs to measure performance effectively, and conducting a thorough UX audit with actionable recommendations to enhance user experience. Product benchmarking was undertaken to identify competitive advantages, while implementing Product Conversion Rate Optimization (CRO) strategies to drive engagement and improve user retention. Additionally, we offered expert Appsflyer support to refine attribution and analytics. These efforts laid a solid foundation for the app’s sustained growth and performance.

Key Results

196%

Growth in organic installs on iOS

89%

Growth in organic installs on Android

50%

Increase in branded keyword traffic on iOS

43%

Improvement on Cost per Registration on ASA

Interested in similar results for your app?

Trusted Partners

Trusted by thousands of apps to
launch, scale and transform

Get in Touch with Your App Growth Request