Hoppa, an innovative online marketplace that enables users to search, compare, and book taxis and airport transfers, partnered with Yodel Mobile to boost their market presence and grow their user base. By leveraging Yodel Mobile’s expertise in app acquisition, ASO, and creative strategy, Hoppa successfully expanded its user base and increased bookings, strengthening its position in the competitive ground transportation market.
Originally launched as a web platform for airport transfers, Hoppa has evolved into a comprehensive mobile app that aggregates services from providers like Uber, Bolt, and others, allowing users to compare prices and book rides directly within the application.
We developed and implemented comprehensive app acquisition strategies across multiple paid channels (Google, Meta, ASA), leveraging a mix of tactics to maximise app’s reach and performance. This approach created a diverse and highly optimised user acquisition funnel, effectively targeting potential users at key digital touchpoints throughout their journey.
Recognising the critical role of app store visibility, Yodel Mobile deployed comprehensive ASO strategies. These efforts were designed to improve Hoppa’s app ranking, enhance its discoverability, and increase organic downloads. The approach included optimising ASO metadata to boost keyword rankings and ensure discoverability, alongside Product Page Optimisation (PPO) to test and refine user engagement strategies. Additionally, In-App Events were launched to highlight key features and seasonal offers, driving further engagement and organic downloads.
A key component of our strategy involved the strategy and production of multiple creative assets. These were tailored for both paid advertising channels and ASO efforts, ensuring consistent and compelling messaging across all user touchpoints. We also conducted extensive creative screenshot testing to optimize the app’s appeal to both Android and iOS users. The findings revealed distinct preferences for each platform, prompting us to implement highly targeted creative strategies for both stores. By taking this tailored approach, we not only improved user engagement but also improved higher conversion rates across both platforms.
Our consultative support included developing a detailed launch strategy to maximise impact, setting clear KPIs to measure performance effectively, and conducting a thorough UX audit with actionable recommendations to enhance user experience. Product benchmarking was undertaken to identify competitive advantages, while implementing Product Conversion Rate Optimization (CRO) strategies to drive engagement and improve user retention. Additionally, we offered expert Appsflyer support to refine attribution and analytics. These efforts laid a solid foundation for the app’s sustained growth and performance.
“Their keenness to deliver above and beyond is impressive.”