App Marketing Blog

On May 11th, 1997, an IBM computer called Deep Blue beat the world chess champion at his own game. It was one of the most highly publicised experiments of man vs machine. Behind the contest was IBM’s desire to prove […]

1. Nike Training Club Nike Training Club provides users with a personalised fitness app based on their workout needs and goals. Users are provided with how-to videos and comprehensive workout plans in order to ease the workout process. The personal […]

1. Asana: organize tasks and work Asana allows users to easily capture and make note of tasks, to-dos, reminders and ideas. It also improves the ease with which teams can communicate, as teammates are able to use the app to […]

Apple officially announced a fundamental change to their App Store ecosystem that could affect the discoverability of your apps. ‘Universal purchases’ will allow developers to release, and customers to purchase, a single app or in-app purchase that will sync across […]

Here at Yodel Mobile, we know it can be stressful to execute high quality mobile and app marketing when you already have a lot of other tasks to complete. That’s why we’re here to help! We’re a leading app marketing […]

Generation Z are a key focus for brands and marketers alike as they are on track to become the largest generation of consumers by the year 2020 and they already account for $29-$143 billion in direct spending. On top of […]

As the mobile industry shifts from prioritising acquisition to valuing sustainable growth through user retention and engagement strategies, many people are left questioning which growth metrics will be most effective for their business when it comes to measuring success for […]

We’ve been working with Poq to bring you a report covering the 5 best tips to effectively marketing a retail app. App marketing not only complements a brand’s offline experience, but also drives ecommerce and connects a brand with its […]

The average smartphone user has over 80 apps on their phone, yet only launches 9 per day. With millions of apps already existing in the app space and many more in the process of being developed, it is essential that […]