Redefining the Relationship Between Retention and Engagement
As the mobile industry shifts from prioritising acquisition to valuing sustainable growth through user retention and engagement strategies, many people are left questioning which growth metrics will be most effective for their business when it [...]
Retail Report: 5 Tips to Marketing Your New Shopping App
We’ve been working with Poq to bring you a report covering the 5 best tips to effectively marketing a retail app. App marketing not only complements a brand’s offline experience, but also drives ecommerce and [...]
A Guide to Seamless User Journeys for Mobile Apps
The average smartphone user has over 80 apps on their phone, yet only launches 9 per day. With millions of apps already existing in the app space and many more in the process of being [...]
Yodel Mobile Win Mobile Campaign of the Decade (and 5 More Awards!)
The Yodel Mobile team and clients attended the Effective Mobile Marketing Awards last night for their 10th Award Ceremony, hosted by the Mobile Marketing Magazine, who have been at the forefront in celebrating and recognising [...]
Sustainable App Growth is More Than Just Volume and Scale – Meet our Growth Team
Ijah is the Managing Director of Yodel Mobile. He has been working in the mobile industry since the dawn of mobile advertising. Ijah ensures that all our clients’ strategies are aligned with their wider business [...]
The future of data privacy: the top 5 ways this will affect your apps
Data privacy is no doubt the hot topic of the moment and there are recent developments initiated by the tech giants that could significantly affect your apps. There are currently over 2.7 billion smartphone users [...]
