App marketing blog
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App Growth Guide: Achieving Scale Whilst Managing Costs
Read our latest guide specifically tailored for app businesses that have moved beyond the initial growth phase and are looking for strategies to scale effectively while managing acquisition costs.
Our App Growth Guide covers the following topics:
- Advanced Channel and Targeting Strategies
- Seasonal Opportunities for your ASO Efforts
- Balancing your Paid and Organic Growth Split
- Expert Insights from AppTweak, AppsFlyer and MobileAction
As the holiday season is in full swing, apps have a prime opportunity to capitalise on one of the most lucrative and festive times of the year. With shoppers in the spirit of gifting, celebrating, and indulging, the season presents […]
If you want to understand how your app is performing, tracking the right app KPIs (Key Performance Indicators) is essential. From downloads to in-app conversions like newsletter sign-ups or subscriptions, KPIs provide crucial insights into how your app aligns with […]
The concept of growth has evolved. The “growth at all costs” mindset has been replaced by a sustainable approach—one that prioritises not just acquiring new users but maximising their lifetime value while driving business profitability. Today, the mobile app ecosystem […]
In today’s privacy-first landscape, the adage ‘Creative is King’ has never been more relevant. With increasing privacy regulations limiting traditional targeting methods, the role of creative assets has grown significantly in driving user engagement and conversions. From seasonal creative campaigns […]
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The Importance of App Store Optimization App Store Optimization (ASO) is now an indispensable strategy as part of any app’s wider marketing efforts. In an ever-changing landscape, the App Store and Google Play Store have seen up to 18 algorithm […]
The app space is hugely competitive, so you need to use all the tools and partners at your disposal to give yourself the best chance of success. Among these, one of your most important allies is your MMP – Mobile […]
Effective keyword optimisation plays a pivotal role in enhancing your app’s visibility within app stores, driving impressions and user engagement. With millions of apps competing for attention, standing out in search results is crucial. By fine-tuning your keyword strategy, you […]
The holiday season presents a great opportunity to engage with your app’s users, and bring new ones on board, with seasonal messages and campaigns that give them a real reason to open or download your app. But how do you […]
In a world where app acquisition costs are rising yearly and mobile owners face average user churn rates of 96% by day 30, finding a trusted app marketing agency to guide you through your growth journey has never been more […]
Ensuring sustainable growth for your app starts with leveraging organic, cost-efficient growth strategies. One of the most powerful ways to achieve this is by incorporating viral loops – mechanisms that turn users into enthusiastic advocates and drive exponential growth. By encouraging […]
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