App marketing blog

Featured Report

The Ultimate Guide to SKAN 2024

Unlock the full potential of your app’s ad performance with our comprehensive SKAN report, covering both SKAN 3.0 and 4.0. We break down any complexities related to SKAN frameworks, offering valuable insights in an easily digestible format. Our SKAN 2024 guide covers the following topics:

  • Conversion Schema Mechanisms
  • Privacy Thresholds
  • Converting your SKAN 3.0 Schema to SKAN 4.0
  • Crowd Anonymity
SK 4.0
The Ultimate Guide to SKAN: Master SKAN 3.0 and SKAN 4.0 for Unmatched Success

Unlock the full potential of your app’s ad performance with our comprehensive SKAN report, covering both SKAN 3.0 and 4.0. We break down any complexities related to SKAN Frameworks, offering you valuable insights in an easily digestible format. Our SKAN […]

Mobile App Growth Strategy
Mobile App Growth Strategy: The Dos and Don’ts of Paid User Acquisition

Mick Rigby speaking here, I’m the CEO of Yodel Mobile! Acquiring new users should be an essential part of your mobile app growth strategy. If you are not bringing new users into your app then you are at best standing […]

Paid User acquisition campaigns
What is Paid User Acquisition? The Ultimate Guide

Developers and marketers face the daunting task of not only creating exceptional apps but also ensuring they reach their target audience. Reaching your desired audience directly can be challenging; to combat this, marketers will strategically use paid user acquisition. If […]

Snapchat vs TikTok
Snapchat vs TikTok the Battle of the Platforms: Crafting Your App Acquisition Strategy

Ladies and gentlemen, marketing mavericks and advertising afficionados, prepare for the digital clash of the season! Weighing in with its multimedia features, interactive ad experiences and creative prowess, we have Snapchat now entering the ring. Armed with its dynamic short-form […]

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TikTok UGC
How to Leverage TikTok UGC Ads

What are UGC Ads? A modern approach to advertising, User generated Content, (UGC) offers a unique avenue for brands to share their message through authentic voices and experiences. UGC is original, brand-specific content created by social media users and published […]

Google Natural Language API
How to leverage the Google Natural Language API to boost your ASO Efforts

The world is changing fast – and Google is changing with it. Over the last year, Google’s ongoing push on their machine learning and AI capabilities has continued to accelerate. Everyone knows about ChatGPT, but did you know that Google […]

Optimising E-Commerce
E-Commerce App Marketing Top Tips

There have been major shifts in the e-commerce sector in the last few years, with luxury retailers in particular seeing a significant decline in brand strength (read more here). These shifts have caused us to deep-dive and explore the current […]

App Launch 2024
App Launch in 2024: The Essential Guide

App launch – it’s no easy feat. Current market statistics show that 1,609 apps are launched daily in the Google Play Store and in February 2024 alone, approximately 37,000 apps were released in Apple’s App Store. In 2024, where the […]

Your App Crash Rate is Impacting Your Growth – Here’s Why

POV: You’ve spent a lot of time developing the perfect app. This app will unveil your genius to the world; in this moment, this app is your legacy. You proudly launch it onto the app store. Time passes and you […]

App Store Optimization for the Apple Vision Pro 
App Store Optimization for the Apple Vision Pro 

Apple‘s latest product release has revealed its ambition to lead in the progress of wearable technology. A testament to this is the recent addition to its product catalogue – the Apple Vision Pro headset. Officially released in the US on […]

App Store Optimization
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