App Growth Marketing Blog

In June 2020 Apple hosted its annual Worldwide Developers Conference (WWDC). The announcement of iOS 14 and its features sent shockwaves across the global app marketing industry. Fast forward to over a year later and the dust from the iOS […]

Paid User Acquisition (UA) and App Store Optimisation (ASO) are two crucial elements of a successful mobile app strategy and they go hand in hand. Traditionally, UA and ASO teams have been siloed, since the KPIs they optimise towards tend […]

It’s fair to say that 2022 saw a lot of changes, and most of the world found it somewhat difficult to keep up. But we’re not here to talk politics or economics: we’re talking operating systems. There was the launch […]

We couldn’t possibly finish the year without a look into our Yodel crystal ball, for a glimpse of the app marketing trends and themes that 2023 might bring. It’s fair to say that on a macro level, 2023 is going […]

As any marketer will tell you, we are simple creatures at heart – we all just want to be seen and to feel understood. Yes, even by companies.  The latest data shows that 63% of smartphone users are more likely […]

It’s this hyper-busy Q4, which includes celebrations such as Thanksgiving and Christmas, together with commerce-based dates such as Black Friday and Cyber Monday.  For many apps, the holiday season holds massive sales potential – some e-commerce businesses see as much […]

Apps are just like every other product or service out there. Just because it’s launched doesn’t mean it will automatically get a million downloads. And even if it did, a million downloads wouldn’t necessarily guarantee app success. To take your […]

There’s no getting away from the fact that marketing your app costs money, and often, it can be difficult to directly attribute the money you spend to the results you see. But not so with paid User Acquisition where your […]

For almost every app with a subscription model, ROAS (Return on Ad Spend) is essential to continuously review the success of your paid user acquisition activity. Why? Simply because it helps you understand whether your campaigns are effective in bringing […]

Let’s talk about in-app events. They’re a relatively under-used feature of Apple’s App Store and come with a lot of potential to increase brand awareness for your app. Brand awareness measures how familiar users are with your brand or app, […]