App marketing blog

Featured Report

The Ultimate Guide to SKAN 2024

Unlock the full potential of your app’s ad performance with our comprehensive SKAN report, covering both SKAN 3.0 and 4.0. We break down any complexities related to SKAN frameworks, offering valuable insights in an easily digestible format. Our SKAN 2024 guide covers the following topics:

  • Conversion Schema Mechanisms
  • Privacy Thresholds
  • Converting your SKAN 3.0 Schema to SKAN 4.0
  • Crowd Anonymity
user acquisition and retention
User Engagement: How to Drive Growth with User Acquisition and Retention

In the highly competitive world of mobile app marketing, the key to long-term success lies not just in acquiring users but in retaining and engaging them. While traditional marketing strategies often separate user acquisition and retention into distinct efforts, the […]

Customer Acquisition Funnel User Acquisition Funnel
How to Leverage Insights from Your Customer Acquisition Funnel For App Growth

What is a Customer Acquisition Funnel? The traditional customer acquisition funnel has evolved significantly in the digital age. It is now also embodied and applied across different niches, and it can be a roadmap to your app’s success. This framework […]

Paid Acquisition
User Acquisition Strategy 101: Combining Organic and Paid Acquisition

The competition in the app marketplace of 2024 means that it is no longer enough to develop an innovative app and have it placed in an app store. The real challenge lies in both attracting and retaining your users and […]

Google Play Store ASO
Google Play Store ASO in 2024: Is Google Trying to Kill App Store Optimisation?

As more and more companies join the shift towards an AI-centred ecosystem, the entire tech landscape faces a range of updates that are likely to change its entire sphere going forward. Google has been making loads of changes recently. In […]

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Unveiling the Future: Highlights from WWDC 2024

Every year, Apple enthusiasts and tech professionals around the globe eagerly anticipate the Apple Worldwide Developers Conference (WWDC). WWDC 2024 has once again lived up to the hype, showcasing a plethora of innovations that promise to reshape the technology landscape. […]

10 Innovative Mobile User Acquisition Strategies

The ever-changing landscape for mobile user acquisition strategies for apps can make it challenging to decide which approach is best for your product. With the intense competition within the app stores, the limited attention span of mobile app users and […]

SK 4.0
The Ultimate Guide to SKAN: Master SKAN 3.0 and SKAN 4.0 for Unmatched Success

Unlock the full potential of your app’s ad performance with our comprehensive SKAN report, covering both SKAN 3.0 and 4.0. We break down any complexities related to SKAN Frameworks, offering you valuable insights in an easily digestible format. Our SKAN […]

Mobile App Growth Strategy
Mobile App Growth Strategy: The Dos and Don’ts of Paid User Acquisition

Mick Rigby speaking here, I’m the CEO of Yodel Mobile! Acquiring new users should be an essential part of your mobile app growth strategy. If you are not bringing new users into your app then you are at best standing […]

Paid User acquisition campaigns
What is Paid User Acquisition? The Ultimate Guide

Developers and marketers face the daunting task of not only creating exceptional apps but also ensuring they reach their target audience. Reaching your desired audience directly can be challenging; to combat this, marketers will strategically use paid user acquisition. If […]

Snapchat vs TikTok
Snapchat vs TikTok the Battle of the Platforms: Crafting Your App Acquisition Strategy

Ladies and gentlemen, marketing mavericks and advertising afficionados, prepare for the digital clash of the season! Weighing in with its multimedia features, interactive ad experiences and creative prowess, we have Snapchat now entering the ring. Armed with its dynamic short-form […]

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