App Marketing Blog

What are App Growth Metrics? App growth metrics are performance indicators which provide insight into the full app lifecycle. This includes how users interact with the app and points in the user journey that have high engagement or churn rates. […]

1. What are Apple’s Privacy Questions? In a bid to push for increasing data transparency Apple are requiring that alongside the submission of new apps or app updates, businesses must provide information on the data types the app may collect […]

Our Mission 48% of start-up loans advanced in London since 2012 have been to BAME entrepreneurs. However Black business founders in both the US and the UK today receive only 1% of venture capital funding demonstrating that there are clearly […]

There are plenty of ways to utilise organic channels to drive users to your app and increase visibility. However, the biggest contributor is your presence in the app store. When done correctly, App Store Optimisation provides you with an opportunity […]

An IDFA Recap Apple’s deprecation of the IDFA is the consequence of increasing consumer data concerns and awareness. As consumer expectations gravitate towards heightened data privacy, Apple is strategically pivoting to these growing expectations. Recently, Apple allowed users to opt […]

During the Worldwide Developer Conference (WWDC) 2020, Apple announced some significant changes that would come along with iOS 14. One of the biggest feature updates is the introduction of ‘App Clips’. What are iOS 14 App Clips? App Clips provide […]

The mobile ecosystem has been in upheaval since the announcement of iOS 14 at WWDC 2020. Along with a range of UI updates, the new requirement for IDFA opt-in by Apple iPhone and iPad device users took centre stage. Many […]

Kicking off with a 2-hour keynote speech from CEO Tim Cook and a range of demos, the new iOS 14 release was announced on the first day of WWDC. The keynote speech unveiled a refreshed UI and Apple’s efforts to […]

The mobile experience is no longer a novelty. It’s an ingrained part of everyday life. And since the advent of the app store, most of that everyday life is spent within apps. With multiple hours spent on mobile devices per […]