App Marketing Blog

Mobile spend has hit new heights at $143 billion, which is a 20% increase YoY (App Annie, 2021). This doesn’t come as much surprise when paired with the knowledge that hours spent on mobile have now outgrown hours spent watching […]

App store optimisation (ASO) is integral to app success (that much is clear!). Your ASO strategy generates organic user acquisition, has diverse potential in its wide applicability, and increases your app’s visibility in the marketplace. What is often less clear […]

See the video transcript below: What is the most important question you should be asking your app marketing company? You can tell a lot by the style of business based on the kind of initial questions that they pose for […]

Too often, companies forget to focus on engaging their customers, brushing over the fact that a customer’s behaviour and purchases are linked to the quality of the user experience (and a user’s lifetime value!). What frequently results is stagnation and […]

Subscription apps have become the next big thing in the app space. However, when it comes to app monetisation, subscription models aren’t for every app – you have to weigh up the app’s purpose and the way in which it […]

Many businesses today opt to invest in a high-quality website and an easy-to-use mobile app in a bid to increase their online presence. This means increasing discoverability and driving potential users across multiple platforms. The two most common levers used […]

See the video transcript below: Mobile Tools: What Are They and What Are the Benefits of Implementing Them? The basic explanation of in-app tools is that they help you to do something much more easily than if you built the […]

What is a Mobile Tech Stack? Mobile tools enable you to measure and track data at different points of the user lifecycle, extracting essential learnings at each stage.  There are different types of mobile tools that you can utilise, including: […]

In the newest episode of our Mastering Mobile Marketing series, Joe D’Souza, Paid UA Specialist at Yodel Mobile, talks us through how to decrease costs and increase results in your paid user acquisition strategies. We run through the foundational building […]