App Marketing Blog

Learn about app growth and the latest marketing trends.
5 tips to marketing your new shopping app

REPORT: 5 Tips to Marketing your new shopping app

Read our latest guide on how to market your new shopping app.

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Mobile spend has hit new heights at $143 billion, which is a 20% increase YoY (App Annie, 2021). This doesn’t come as much surprise when paired with the knowledge that hours spent on mobile have now outgrown hours spent watching […]

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To call the app marketplace flooded today would be an understatement, let’s be honest. With an estimated $240 billion now being spent on mobile ads each year, both your ads and your app need to stand out. With the limitations […]

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See transcript on improving the customer experience below: The top priorities for creating the perfect mobile customer experience As we all know personalization is essential, but we need to go beyond the basics of first name, as these sorts of […]

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As it currently stands, Apple is leading the way with data protection and tracking prevention, following the deprecation of Identifier for Advertisers (IDFA) and reliance on AppTrackingTransparency on iOS 14. iOS 15 is yet another example that Apple has a […]

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2021 has been a big year for mobile.  With venture capital investment in the mobile space skyrocketing by 27% (that’s an overwhelming $73 billion!) and the global app market expected to reach over $407 billion in the next 5 years, […]

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App store optimisation (ASO) is integral to app success (that much is clear!). Your ASO strategy generates organic user acquisition, has diverse potential in its wide applicability, and increases your app’s visibility in the marketplace. What is often less clear […]

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See the video transcript below: What is the most important question you should be asking your app marketing company? You can tell a lot by the style of business based on the kind of initial questions that they pose for […]

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Too often, companies forget to focus on engaging their customers, brushing over the fact that a customer’s behaviour and purchases are linked to the quality of the user experience (and a user’s lifetime value!). What frequently results is stagnation and […]

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Subscription apps have become the next big thing in the app space. However, when it comes to app monetisation, subscription models aren’t for every app – you have to weigh up the app’s purpose and the way in which it […]

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