App Marketing Blog

In the newest episode of our Mastering Mobile Marketing series, Mick, our CEO at Yodel Mobile, covers top marketing insights for both launching AND scaling an app, common app marketing mistakes, making the best use of your marketing budget, and […]

It can be difficult to know where to start when planning for an app launch. There are often a lot of moving cogs that need to function together to ensure you are able to execute your app growth strategy seamlessly. […]

We’ve heard it before: Today’s customers want more from brands. They are tired of purely-transactional messaging. They want to feel connected, individual, and special and app businesses need to listen if they want to boost customer engagement. But that’s only […]

Claiming to be great at something isn’t too far fetched, but claiming to be the best is a massive stretch — that is for some. However, Yodel Mobile is the tried and tested best mobile marketing agency in London, and […]

What are App Growth Metrics? App growth metrics are performance indicators which provide insight into the full app lifecycle. This includes how users interact with the app and points in the user journey that have high engagement or churn rates. […]

1. What are Apple’s Privacy Questions? In a bid to push for increasing data transparency Apple are requiring that alongside the submission of new apps or app updates, businesses must provide information on the data types the app may collect […]

Our Mission 48% of start-up loans advanced in London since 2012 have been to BAME entrepreneurs. However Black business founders in both the US and the UK today receive only 1% of venture capital funding demonstrating that there are clearly […]

There are plenty of ways to utilise organic channels to drive users to your app and increase visibility. However, the biggest contributor is your presence in the app store. When done correctly, App Store Optimisation provides you with an opportunity […]

An IDFA Recap Apple’s deprecation of the IDFA is the consequence of increasing consumer data concerns and awareness. As consumer expectations gravitate towards heightened data privacy, Apple is strategically pivoting to these growing expectations. Recently, Apple allowed users to opt […]