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App Marketing Blog

Discover insights on App Store Optimization, growth strategies, campaign optimisation, and mobile marketing through our blog. Our articles offer expert advice on boosting user acquisition, engagement, retention and monetisation. Stay updated on the latest trends and best practices to elevate your app’s growth and success.

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2 minute read

How AI is changing App Store Optimisation – Join our free webinar

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Jay Bugeja

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6 minute read

Highlights from DMWF London 2025: AI, Evolving SEO and Multiplatform Discovery
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2 minute read

Zenni Optical appoints Yodel Mobile to lead full-funnel mobile growth strategy
Google I/O 2025

6 minute read

Google I/O 2025: What you can learn
Arazoo Kadir named one of Management Today’s 35 Women Under 35

3 minute read

Arazoo Kadir named one of Management Today’s 35 Women Under 35

Reports & White Papers

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Reports

20th September 2024

The Ultimate App Marketing Guide: Achieving Growth and Managing Acquisition Costs
SK 4.0

Reports

6th June 2024

Master SKAN 4.0, SKAN 3.0 and the AdAttributionKit: The Ultimate Guide to SKAN
App Launch 2024

Reports

28th March 2024

App Launch in 2024: The Essential Guide
app churn

Reports

25th April 2022

Report: Combating Mobile App Churn in 2022
mobile game marketing

Reports

19th October 2021

iOS 15 Report: How iOS 14 and iOS 15 have Changed the App Marketing Game
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Reports

25th June 2021

Entering New Markets: How to Launch Your App in New Markets and Scale Globally
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App store
optimization

Explore our blogs on driving organic growth and boosting conversion rates.
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User Acquisition

Cutting-edge strategies across the core app advertising channels.
Retention Engagement

Retention & Engagement

Read our thoughts on the latest product and CRO strategies.
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Creative

Insights on creative strategies for mobiles and apps
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News & Updates

Read the latest trends and news in mobile advertising.
Reports

Reports & White papers

Download our latest app industry reports.

App Store Optimization

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2 minute read

How AI is changing App Store Optimisation – Join our free webinar

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Jay Bugeja

2nd July 2025
5 ASO and Paid Media strategies: From siloed tactics to growth partnership

5 minute read

5 ASO and Paid Media strategies: From siloed tactics to growth partnership

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Megan Dean

17th June 2025
WWDC25 Highlights for App Marketers: What You Need to Know

4 minute read

WWDC25 Highlights for App Marketers: What You Need to Know

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Jay Bugeja

13th June 2025
Meet the Growthmakers – Igor Blinov

6 minute read

Meet the Growthmakers – Igor Blinov

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Yodel Mobile

10th June 2025
How Natural Language is rewriting the ASO rulebook

7 minute read

How Natural Language is rewriting the ASO rulebook

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Megan Dean

16th May 2025
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3 minute read

What the Epic Games vs. Apple ruling means for app marketers and brands

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Megan Dean

1st May 2025
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User Acquisition

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5 ASO and Paid Media strategies: From siloed tactics to growth partnership

5 minute read

5 ASO and Paid Media strategies: From siloed tactics to growth partnership

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Megan Dean

17th June 2025
WWDC25 Highlights for App Marketers: What You Need to Know

4 minute read

WWDC25 Highlights for App Marketers: What You Need to Know

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Jay Bugeja

13th June 2025
How to Launch a High-Performing Paid TikTok Campaign for Mobile Apps

7 minute read

How to Launch a High-Performing Paid TikTok Campaign for Mobile Apps 

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Agata Brown

4th June 2025
3 Ways to Uncover Mobile App Pain Points

5 minute read

3 Ways to Uncover Mobile App Pain Points

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Jay Bugeja

22nd May 2025
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1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
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6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

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Yodel Mobile

25th April 2025
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Retention & Engagement

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3 Ways to Uncover Mobile App Pain Points

5 minute read

3 Ways to Uncover Mobile App Pain Points

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Jay Bugeja

22nd May 2025
Web-to-app vs traditional services: what’s the difference and why does it matter?

7 minute read

Web-to-app vs traditional services: what’s the difference and why does it matter?

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Megan Dean

8th May 2025
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3 minute read

What the Epic Games vs. Apple ruling means for app marketers and brands

Picture of Megan Dean

Megan Dean

1st May 2025
Blog Header 21

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
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6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

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Yodel Mobile

25th April 2025
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10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

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Yodel Mobile

15th April 2025
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Creative

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1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
Blog Header 19

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

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Yodel Mobile

25th April 2025
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10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

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Yodel Mobile

15th April 2025
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4 minute read

Mastering App Store Optimization: A/B testing for mobile apps

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Igor Blinov

20th March 2025
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5 minute read

Seasonal and User-Generated Creative Strategies to Scale App Growth

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Arazoo Kadir

27th November 2024
Optimising E-Commerce

7 minute read

Top E-commerce App Marketing Tips! – Boost Sales & Stand Out

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Jesse Wiafe

15th April 2024
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Newsletter

Mobile marketing news, straight to your inbox.

News & Updates

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Blog Header 39

6 minute read

Highlights from DMWF London 2025: AI, Evolving SEO and Multiplatform Discovery

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Jay Bugeja

1st July 2025
Blog Header 38

2 minute read

Zenni Optical appoints Yodel Mobile to lead full-funnel mobile growth strategy

Picture of Yodel Mobile

Yodel Mobile

30th June 2025
Google I/O 2025

6 minute read

Google I/O 2025: What you can learn

Picture of Jay Bugeja

Jay Bugeja

23rd June 2025
Arazoo Kadir named one of Management Today’s 35 Women Under 35

3 minute read

Arazoo Kadir named one of Management Today’s 35 Women Under 35

Picture of Yodel Mobile

Yodel Mobile

18th June 2025
WWDC25 Highlights for App Marketers: What You Need to Know

4 minute read

WWDC25 Highlights for App Marketers: What You Need to Know

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Jay Bugeja

13th June 2025
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Offering award-winning App Store Optimization (ASO), User Acquisition Campaigns, Mobile App Consultation, Mobile Creative Services to launch, scale and transform your apps.
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