App Growth Marketing Blog

In June 2020 Apple hosted its annual Worldwide Developers Conference (WWDC). The announcement of iOS 14 and its features sent shockwaves across the global app marketing industry. Fast forward to over a year later and the dust from the iOS […]

As any marketer will tell you, we are simple creatures at heart – we all just want to be seen and to feel understood. Yes, even by companies.  The latest data shows that 63% of smartphone users are more likely […]

It’s this hyper-busy Q4, which includes celebrations such as Thanksgiving and Christmas, together with commerce-based dates such as Black Friday and Cyber Monday.  For many apps, the holiday season holds massive sales potential – some e-commerce businesses see as much […]

Apps are just like every other product or service out there. Just because it’s launched doesn’t mean it will automatically get a million downloads. And even if it did, a million downloads wouldn’t necessarily guarantee app success. To take your […]

There’s no getting away from the fact that marketing your app costs money, and often, it can be difficult to directly attribute the money you spend to the results you see. But not so with paid User Acquisition where your […]

For almost every app with a subscription model, ROAS (Return on Ad Spend) is essential to continuously review the success of your paid user acquisition activity. Why? Simply because it helps you understand whether your campaigns are effective in bringing […]

Let’s talk about in-app events. They’re a relatively under-used feature of Apple’s App Store and come with a lot of potential to increase brand awareness for your app. Brand awareness measures how familiar users are with your brand or app, […]

When we consult our clients on app growth strategies, we often get quizzed on user engagement and app churn. This isn’t surprising considering user engagement is key to a successful app business and churn is an app owner’s worst nightmare […]

You’ve done the hard work – you’ve had the killer idea, you’ve built the app, you’ve fixed the app (multiple times) and now you’re ready to introduce it to the world. It’s time to work on your full-funnel app marketing strategy […]

The quality of subscriber experience, which directly impacts the revenue of mobile apps, indicates the difference between good and poor paywall design.  A visually captivating paywall design is outfitted with aesthetically appealing elements, but a great paywall design blends the […]