App Growth Marketing Blog

In June 2020 Apple hosted its annual Worldwide Developers Conference (WWDC). The announcement of iOS 14 and its features sent shockwaves across the global app marketing industry. Fast forward to over a year later and the dust from the iOS […]

The Yodel Mobile team is honoured to announce our award-win at the Masterclassing Effective Digital Marketing Awards 2022!  Our App Store Optimisation campaign for our client, B&Q, was shortlisted in three app marketing award categories and secured the title of […]

Until recently, digitized healthcare was a largely untapped sector within the mobile app space. Now, the global mobile health (mHealth) market is expected to reach about $333 billion by 2025, representing more than double of today’s market share. This digital […]

App crashes. A clicked button to nowhere. Awkward pauses between screens. Funky text overlap. We’ve all endured a less-than-stellar mobile app experience. These app pain points may leave us frustrated, annoyed, and ready to switch to the next app that’ll […]

2021 taught us that customer engagement should not be taken for granted. In just one year, e-commerce apps gained unprecedented popularity as a result of the pandemic and then shifted dramatically to competing with in-person shopping again — and, oftentimes, […]

There are many things to consider before launching an app. Defining your goals, analysing the competition, ensuring your UX design and branding are on point, and the list goes on. With over 80% of apps failing within the first year, […]

When it comes to mobile app monetisation, there are multiple routes your business can go down. From branding to marketing, you’ll already know that perfecting your mobile app monetisation strategy will do more than sell a product or service — […]

User churn is a real challenge for any mobile app business striving to drive customer loyalty and sales. The numbers may vary by industry and country, but research shows that over 70% of users are expected to churn within 90 […]

Achieving mobile app success takes time and dedication, and, as the competition in the app stores increases each year, every element of your app growth needs to be considered. App Store Optimisation has grown in popularity over the last few […]

App Store Optimisation provides a lot of opportunities for your app’s growth. As a process, it’s aimed at increasing your app’s visibility helping your potential customers to discover your app. Your app store ranking, whether you’re focused on acquiring iOS […]