App Growth Marketing Blog

What app growth metrics are you using to measure your app’s performance? The App Store and the Google Play Store have in-house metrics to help you on your app growth metric journey, but this won’t give you the complete picture […]

The holiday season is almost here. This Black Friday and Cyber Monday, people in the UK are estimated to spend £3 billion on purchases. This is where seasonal retention and engagement app strategies can ensure you get a slice of […]

As the holiday season (including Black Friday) creeps ever closer, it’s time for apps to prepare for one of the most lucrative and competitive times of the year. While twinkling lights and festive decorations set the stage for celebration, it’s […]

The holiday season is nearly upon us. Whether it is Thanksgiving, Halloween, Hanukkah, or Christmas, the end of the year is packed with seasonal celebrations. Whilst it is the perfect time to celebrate and spend time with friends and family, […]

It’s not uncommon for businesses to undergo a rebrand throughout the lifespan and evolution of an app. Whether it’s a revamped look and feel, a new brand name, or both, these changes are essential for keeping your app fresh and […]

Yodel Mobile Recruitment Scam We at Yodel Mobile feel it’s crucial to address an ongoing issue that has been affecting not only our brand but also many other app marketing agencies in the industry. There are individuals posing as recruiters […]

In the mobile and app sector, app developers and marketers often find themselves having to adapt to the influences of major tech companies like Apple and Google, who essentially control the app stores. The release of new updates each year […]

When launching or growing an app, success doesn’t just depend on compelling and educating new users, it requires the navigation of a complex web of approvals and compliance requirements. Whether you are launching an app into the highly regulated finance […]

Diving into app store localization is crucial for unlocking growth in global markets on the app stores. With the Google Play Store supporting 51 languages and iOS backing 30, there’s a vast world waiting to discover your app. Taking a […]