The Future of ASO: Meet Our Growth Team

Tell us a little about your role at Yodel Mobile and what a day to day looks like. My role at Yodel Mobile as a Senior Growth Manager is quite a multi-faceted role. I work across different departments within the business, primarily the growth team, who work on creating strategies for launching and growing apps [...]

By | July 17th, 2019|App Growth, App Store Optimisation|0 Comments

Get discovered: ASO and organic acquisition

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch – so our App Launch Marketing Series blogs are here to help you do it right. With such fierce competition, it’s essential that you stand out from the crowd and [...]

By | May 22nd, 2019|App Launch Series, App Store Optimisation|0 Comments

App Store Optimisation (ASO) for Success | Mastering Mobile Marketing Series

In the latest Mastering Mobile Marketing video of the series, Lizzy, our Marketing Analyst at Yodel Mobile, covers the essential App Store Optimisation (ASO) strategies for success and gives an indication of how we do it at Yodel Mobile. Lizzy will cover things such as keyword optimisation, A/B testing, app review and feedback management and [...]

How the New Google Play Store Affects Your Creative Strategy

Hopefully you’ve noticed by now, but Google sneakily overhauled its entire Play Store without so much as an official announcement a couple of weeks ago. The old Play Store layout is out the window, and everyone’s carefully planned creative strategy has gone with it. Sound like a reason to panic? Well, ordinarily it might be, [...]

By | October 26th, 2018|App Store Optimisation, Google|0 Comments

The Best of Both Worlds: Organic & Paid User Acquisition on Mobile

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. To learn more about Taptica’s performance mobile advertising solutions, visit their [...]

In Review: Thomas Cook – My Holiday app

Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI [...]

ASO keyword research done right

As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for your apps. The first is regarding how well your app store listing converts users, which [...]

By | June 21st, 2018|App Store Optimisation|0 Comments

The Essential Android ASO Infographic for the Google Play Store

We recently published an ASO infographic, where we covered the essential App Store Optimisation elements of the new iOS 11 App Store. You need to weight equal importance on your ASO efforts for the Google Play Store if you also have an Android app. So, here is our Android ASO infographic, covering the essential  elements of your [...]

By | August 22nd, 2017|App Store Optimisation, Infographic|0 Comments

The Essential ASO Infographic for the iOS 11 App Store

The new iOS 11 App Store is only weeks away from release. To make your life easier, we've put together an ASO infographic, covering the essential  elements of your listing for the new store. Equipped with a ranking impact score, our ASO infographic stresses the important on-page and off-page ASO elements to be aware of, [...]

By | August 7th, 2017|App Store Optimisation, Infographic|0 Comments

iOS 11, New App Store and ASO | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive knowledge of the app marketing fundamentals. We will be sharing insights on topics such as app discoverability, searchability and conversion [...]

By | July 28th, 2017|App Store Optimisation|0 Comments

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