In the latest Mastering Mobile Marketing video of the series, Lizzy, our Marketing Analyst at Yodel Mobile, covers the essential App Store Optimisation (ASO) strategies for success and gives an indication of how we do it at Yodel Mobile. Lizzy will cover things such as keyword optimisation, A/B testing, app review and feedback management and [...]
Hopefully you’ve noticed by now, but Google sneakily overhauled its entire Play Store without so much as an official announcement a couple of weeks ago. The old Play Store layout is out the window, and everyone’s carefully planned creative strategy has gone with it. Sound like a reason to panic? Well, ordinarily it might be, [...]
This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. To learn more about Taptica’s performance mobile advertising solutions, visit their [...]
Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI [...]
As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for your apps. The first is regarding how well your app store listing converts users, which [...]
We recently published an ASO infographic, where we covered the essential App Store Optimisation elements of the new iOS 11 App Store. You need to weight equal importance on your ASO efforts for the Google Play Store if you also have an Android app. So, here is our Android ASO infographic, covering the essential elements of your [...]
The new iOS 11 App Store is only weeks away from release. To make your life easier, we've put together an ASO infographic, covering the essential elements of your listing for the new store. Equipped with a ranking impact score, our ASO infographic stresses the important on-page and off-page ASO elements to be aware of, [...]
Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive knowledge of the app marketing fundamentals. We will be sharing insights on topics such as app discoverability, searchability and conversion [...]
We’re all about discoverability here at Yodel Mobile. In fact, it is an essential pillar of our Fit to Market programme for app marketing success. So, finally, Apple have implemented some really useful changes to iTunes Connect, making it easier to see how your apps have been discovered. The shortcomings of App Analytics in iTunes [...]
Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords so their listings surface at the top of a App Store search in a new ad format. According to Apple, [...]
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