Category: App Store Optimisation

Apple officially announced a fundamental change to their App Store ecosystem that could affect the discoverability of your apps. ‘Universal purchases’ will allow developers to release, and customers to purchase, a single app or in-app purchase that will sync across […]

Tell us a little about your role at Yodel Mobile and what a day to day looks like. My role at Yodel Mobile as a Senior Growth Manager is quite a multi-faceted role. I work across different departments within the […]

For your app to make an impact on a crowded marketplace, you need to launch strong. But you only get one chance at a launch – so our App Launch Marketing Series blogs are here to help you do it […]

In the latest Mastering Mobile Marketing video of the series, Lizzy, our Marketing Analyst at Yodel Mobile, covers the essential App Store Optimisation (ASO) strategies for success and gives an indication of how we do it at Yodel Mobile. Lizzy […]

Hopefully you’ve noticed by now, but Google sneakily overhauled its entire Play Store without so much as an official announcement a couple of weeks ago. The old Play Store layout is out the window, and everyone’s carefully planned creative strategy […]

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of […]

Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review […]

As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for […]

Not long ago, we published an ASO infographic, where we covered the essential App Store Optimisation elements of the iOS App Store. You need to weight equal importance on your ASO efforts for the Google Play Store if you also […]