To make your life easier, we’ve put together an ASO infographic covering the essential  elements of your listing for the iOS App Store. Equipped with an impact score, our ASO infographic stresses the important on-page and off-page ASO elements to […]

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Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive knowledge of the app marketing […]

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We’re all about discoverability here at Yodel Mobile. In fact, it is an essential pillar of our Fit to Market programme for app marketing success. So, finally, Apple have implemented some really useful  changes to iTunes Connect, making it easier […]

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Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords so their listings surface at […]

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Dating apps have seen astonishing growth over the past few years. Dating app participation by those aged 18 to 24 has nearly tripled since 2013. As expected, an array of dating apps have emerged to accommodate the growing demand. From […]

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Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps […]

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It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally […]

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App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While […]

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