Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review […]

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As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for […]

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Not long ago, we published an ASO infographic, where we covered the essential App Store Optimisation elements of the iOS App Store. You need to weight equal importance on your ASO efforts for the Google Play Store if you also […]

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To make your life easier, we’ve put together an ASO infographic covering the essential  elements of your listing for the iOS App Store. Equipped with an impact score, our ASO infographic stresses the important on-page and off-page ASO elements to […]

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Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive knowledge of the app marketing […]

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We’re all about discoverability here at Yodel Mobile. In fact, it is an essential pillar of our Fit to Market programme for app marketing success. So, finally, Apple have implemented some really useful  changes to iTunes Connect, making it easier […]

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Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords so their listings surface at […]

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Dating apps have seen astonishing growth over the past few years. Dating app participation by those aged 18 to 24 has nearly tripled since 2013. As expected, an array of dating apps have emerged to accommodate the growing demand. From […]

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Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps […]

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