It’s 2022, and the concept of growth has changed. “Growth at all costs” has been replaced with something more sustainable, focusing not merely on new users, but the lifetime value of users—and ultimately, business profitability.
Every year, the mobile app ecosystem becomes more saturated. 14 years ago, the iOS App Store launched with 500 apps. Today there are over seven million games & apps across both app stores in every app niche and genre possible. There’s no doubt that succeeding in this competitive market is extremely hard, but it is possible with the right approach and data-led strategy in place. So where do you start?
There are many components of a successful app growth strategy but all of them have one thing in common. It’s data. When used correctly, data eliminates guesswork, ensuring you’re investing the time and resources in the right areas and aren’t distracted by what’s irrelevant.
The good news is the app industry has plenty of data available. However, knowing when and how to use it to make the right business decisions can often be challenging.
Therefore, we partnered with best-in-class Digital Experience Intelligence provider FullStory to give you expert advice on how to use data effectively to increase retention, decrease user churn and deliver a great mobile app experience.
In this guide you’ll find 5 data-led app growth strategies and learn:
- How to map your customer journey, and why it’s important
- How data democracy can open the potential of data within your business
- How to find your customers’ pain points to reduce churn and increase conversions
- How, when, and why to create a data-led upselling strategy
- How to identify and fix your leaky revenue funnel
Download now and learn how you can leverage data-led growth strategies to grow your product and mobile app business.