In a world where app acquisition costs are rising yearly and mobile owners face average user churn rates of 96% by day 30, finding a trusted app marketing agency to guide you through your growth journey has never been more vital.
With Q4 already here, choosing the right app marketing agency could be the key to finishing the year strong and setting yourself up for success in 2025. Now is the perfect time to implement strategies that will boost your app’s growth and futureproof your performance.
This blog will introduce you to the top 10 app marketing agencies you could partner with to take your app growth efforts further. Whether you’re a startup or an established brand, partnering with the right agency can be the key to delivering app success and meeting your growth targets.
Why engage an app marketing agency?
The best app marketing agencies specialise in promoting mobile apps to ensure they reach the right audience, grow organically, and succeed through core advertising channels.
Partnering with a top app marketing agency will give you the opportunity to tap into specialised skillsets such as app store optimization (ASO), paid user acquisition, mobile consultation for product optimisation, retention, engagement and data strategies, or mobile creative services. These skill sets can be both hard to come by and expensive to resource in-house. Leveraging core app marketing activities, a trusted app marketing agency should act as an extension of your team, pulling on a wide range of case study learnings and experience to deliver real users, improve retention, and boost revenue.
Unlike traditional digital marketing agencies, app marketing agencies have a deep understanding of mobile ecosystems, app store algorithms, and user behaviour on mobile and app. They work with a combination of data-driven insights, innovative campaign approaches, and cutting-edge app marketing tools to help apps outperform competitors.
Criteria for choosing an app marketing agency
When selecting an app marketing agency,we recommend that you evaluate the agency on the following criteria:
- Proven expertise: Look for agencies with a strong track record in app growth and clear examples of past successes, particularly within your app vertical. They should be able to share case studies and their ability to deliver success for app products. Agencies that have worked with leading apps or brands in your industry are a great indicator of their capabilities.
- Accolades: See if the agency has the social proof and accolades to attest to its quality. You can review its agency and campaign awards, reviews on directory websites, Google Business reviews, and more.
- Specialised app growth team: Choose agencies that offer a range of services, from ASO and paid media to creative services and data analysis. This ensures they can handle every stage of your app’s marketing journey. It’s always worth understanding the team structure, and who you’ll be working with directly as part of an app marketing engagement.
- Data-driven approach: The best agencies leverage data and insights to shape their marketing strategies, continuously optimising performance campaigns.
- Global reach: If you plan to launch internationally, selecting an agency with international experience and global localisation capabilities will be key to effectively penetrating new markets.
Top 10 App Marketing Agencies List
1. Yodel Mobile
Yodel Mobile is the most awarded app marketing agency globally, having launched and scaled more than 1,500 apps in our 17 years of operation. We’re known for our holistic approach to mobile growth, armed with a team of top-tier app marketing specialists to deliver success-driven strategies for start-ups, scale ups and world-renowned brands. Yodel Mobile’s data-driven approach and full-funnel strategies ensure brands achieve sustained growth and improved performance, delivering growth in over 65+ markets. We utilise our Infinite App Growth Loop, which has been recognised as Innovation of the Year, to improve conversion at every stage of the user journey all the way from acquisition, activation, retention and monetisation.
Overview of Services: We specialise in full-service mobile app marketing, including App Store Optimization, User Acquisition, Mobile Consultation and its Creative Studio.
Key Clients: Tinder, Holland & Barrett, TUI, IG Group, B&Q, U, Wowcher.
2. App Guardians
App Guardians is a boutique app marketing agency that protects apps from app store challenges while driving growth through optimisation and acquisition strategies. Their personalised approach ensures that each client receives a custom solution tailored to their unique needs. App Guardian is a standout for its focus on app security and compliance, in addition to marketing.
Overview of Services: Paid user acquisition, ASO, retention & CRM, subscription optimisation.
Key Clients: Microsoft, Sage, Thinkup
3. App Radar
AppRadar is an app marketing platform and agency that helps businesses optimise their app visibility and drive organic growth. Combining easy-to-use ASO tools with expert services, AppRadar simplifies app marketing for developers and marketers alike.
Overview of Services: App marketing consultation, product optimisation and ASO.
Key Clients: Kolibri Games, iTranslate, Arise
4. ConsultMyApp
ConsultMyApp is a London based app marketing agency, offering services across app store optimisation (ASO), user acquisition, and retention. With a data-centric approach, they aim to support mobile growth by focusing on both ASO and analytics.
Overview of Services: ASO, mobile CRM, user acquisition, and creative strategy.
Key Clients: Snoop, PureGym and Betway.
5. Gummicube
Known for its proprietary technology, DATACUBE, Gummicube leverages extensive app store data to inform keyword and competitive strategies. This data-driven approach enables them to refine ASO and user acquisition strategies precisely, helping apps achieve visibility and sustained growth in crowded marketplaces.
Overview of Services: ASO tooling and ASO services.
Key Clients: LinkedIn, McAfee and Gameloft.
6. Kurve
Kurve offer innovative strategies and has a proven track record in enhancing their app clients’ presence and performance. Specialising in performance-driven strategies, Kurve integrates advanced data analytics, SEO, and content marketing to optimise each stage of the user journey. The agency focuses on fostering user retention and ensuring long-term success for their clients.
Overview of Services: Mobile marketing services, SaaS marketing and marketing consultancy.
Key Clients: Investec, Canon and BT.
7. Moburst
Moburst is a global app marketing agency known for driving impactful growth through creative and data-focused strategies. With expertise in wider digital marketing and app marketing, Moburst leverages a full-service approach to make sure brands excel in a competitive app landscape.
Overview of Services: Marketing strategy, organic awareness, product and development.
Key Clients: eBay, Pfizer, Google.
8. Phiture
Based in Berlin, Phiture is a leading growth consultancy that helps app developers and marketers maximise success through its unique Growth Loop framework. Known for pioneering the Mobile Growth Stack framework, Phiture combines data-driven methodologies with innovative approaches to app store optimization (ASO), retention, and engagement strategies.
Overview of Services: Offers ASO, growth consulting, CRM, and subscription monetisation strategies.
Key Clients: Vevo, Adobe, Deezer.
9. Redbox Mobile
Redbox Mobile is a global app marketing agency with a focus on ASO, ASA and performance marketing. They use proprietary technology and advanced marketing strategies to help apps achieve higher rankings and visibility. Redbox Mobile stands out for its innovative use of technology, including its proprietary Redbox Platform, which automates ASO and paid media strategies.
Overview of Services: Paid search, ASA and ASO creative optimisation.
Key Clients: Buzz Bingo, Just Dice and Monzo.
10. The ASO Project
The ASO Project is a dedicated app store optimisation agency, focused on enhancing app visibility and driving organic growth through expertly crafted ASO strategies. With a comprehensive approach that combines keyword optimisation, creative asset development, and competitive analysis, they tailor their solutions to each app’s unique needs.
Key Clients: Sega, CBS Sports and Shipt.
Your Next Step: Choose the Best App Marketing Agency for Success
Choosing the right app marketing agency can be the key to unlocking true and long-term app store success.
By partnering with an experienced agency, you’ll have access to the tools, strategies, and insights needed to drive installs, increase user engagement, and maximise revenue.
The top 10 app marketing agency picks we’ve outlined will help you make an informed decision for your app’s future success.
Take the time to assess your app’s needs and choose an agency that can tailor its services to your unique goals. With the right partner, you can navigate the competitive app landscape and achieve sustained growth.
Read through our app marketing blog for insights like these and more.
