Global and local marketing expertise for app-driven businesses

About Yodel Mobile

Yodel Mobile is a full-service global app marketing agency.

We work alongside brands and apps with mobile at the heart of their business to acquire and build a meaningful relationship with downloaders, users and customers in the mobile ecosystem. Founded in 2007, we focus on delivering a complete and success-driven end-to-end service.

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Our services

Fit to Market

App Business Support

Strategy

Acquisition

FIT TO MARKET

Yodel Mobile’s unique programme that ensures our clients stand out in the crowded mobile marketplace and form strong relationships with users.

Fit to Market creates greater visibility for client apps through app stores, mobile search and discoverability. Fit to Market optimizes the conversion of audiences at key engagement points to increase and improve retention of the most valuable users.

APP BUSINESS SUPPORT

Ensuring our clients successfully launch and scale their apps

Most businesses focus purely on the product for launch. We go beyond this by providing early stage app business support for our clients. Our app success programme covers multiple modules relating to our client’s broader business requirements. Key elements include branding, positioning, tone of voice, forecasting, investor engagement support, monetisation, user journey and UX/UI mapping. Working closely with our client’s app team, we ensure a greater chance of app marketing success.

STRATEGY

How do you make mobile a success for your business?

In the incredibly competitive mobile ecosystem, getting your mobile strategy right is essential. Determining the what, how and why you do what you must be doing is the blueprint for your mobile focus. Using gap analysis, research and multiple strat processes, Yodel will help define the role of mobile and where a business’ focus should be.

ACQUISITION

Reaching the right users, downloaders or customers at the right price and lifetime value

Our focus is on effective mobile audience acquisition and ongoing customer engagement. Attribution tracking, data management and an unrivaled understanding of all the acquisition channels ensure we use the most efficient ad channels for the job required. We continually optimize on the users and the creative to evolve efficiencies.