Top 5 Mobile Paid Media Agencies of 2025

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What’s inside?

    The Importance of Mobile Paid Media 

    As we move into 2025, the competition for user attention in the app ecosystem has never been more intense. Global app downloads reached 136 billion in 2024, and in-app purchase (IAP) revenue surged by 12.5% to $150 billion, demonstrating the monetisation potential of well-targeted acquisition strategies (SensorTower, 2025). 

    However, with users spending an average of 3.5 hours per day on mobile apps and engaging with 26 different apps per month, businesses must leverage paid advertising to capture audience attention effectively. The rapid evolution of automated ad targeting, the dominance of short-form video, and the rising complexity of privacy regulations like Apple’s AdAttributionKit (read more here) means that partnering with specialised mobile paid media agencies is more essential than ever.

    To stay competitive, companies must adapt to a mobile landscape that is more data-driven, privacy-conscious, and creatively demanding. Partnering with a paid media agencies that understands the latest industry shifts can make the difference between a thriving app and one that struggles to scale.

    So here is our top list of specialised app marketing agencies that can help you on your acquisition journey.

    Criteria for Choosing the Right Mobile Paid Media Agencies 

    Selecting the ideal mobile paid media agencies partner is crucial for app success. Here are key criteria to consider: 

    1. Platform Expertise: Look for agencies with deep knowledge and proven success across key app ad channels such as Meta, Google, Apple Search Ads (ASA), DSPs and TikTok. Extensive platform experience by the agency ensures your campaigns are optimised for the platforms where your target audience is most active.
    1. Creative Prowess: The importance of having an in-house creative studio cannot be overstated. Agencies with strong creative capabilities can produce engaging, platform-specific content that resonates with your audience and drives user acquisition. A strong testing methodology is another key factor to look out for.
    1. Privacy Expertise: With the increasing focus on user privacy, choose an agency well-versed in navigating restrictions like Apple’s AppTrackingTransparency framework. They should also be experts in leveraging leading Mobile Measurement Partners (MMPs) to ensure accurate attribution and reporting. Extra points for proprietary tooling.
    1. Data-Led Reporting: Opt for agencies that offer continuous reporting with strategic insights. A data-led and agile approach allows for real-time campaign optimisation and informed decision-making.
    1. Holistic App Growth Approach: The best agencies consider the full picture of app performance, including organic acquisition, product, app reviews and ongoing retention and monetisation. They should be capable of implementing reactive paid media strategies to address and capitalise on your app’s core KPIs.
    Infinite App Growth Loop
    Infinite App Growth Loop

    5 Top Mobile Paid Media Agencies of 2025 

    1. Yodel Mobile 

    5 Top Mobile Paid Media Agencies

    Yodel Mobile is a pioneering force in mobile growth and performance marketing, offering a strategic, data-led approach to Paid Media. As an award-winning app marketing agency, we specialise in scaling mobile apps through precision-targeted campaigns, creative excellence, and proprietary data intelligence tools. With over 1,500 apps launched and scaled globally, we have been recognised as the App Marketing Agency of the Year 2025 at the prestigious App Growth Awards. 

    At Yodel Mobile, we don’t just drive installs—we build sustainable growth engines. Our bespoke user acquisition strategies are tailored to each app’s unique goals, leveraging advanced audience segmentation, AI-driven optimisation, and multi-channel media buying across Meta, TikTok, Snap, Google UAC, Apple Search Ads, and programmatic networks. Our in-house Creative Studio crafts high-performing, platform-specific assets, from UGC to statics and video, ensuring maximum engagement and conversion rates. 

    Our proprietary reporting technology, Yodel Mobile’s AdVantage Dashboard, provides real-time campaign insights, consolidated MMP data, and predictive analytics, offering a single source of truth for agile decision-making and continuous optimisation. We have a proven track record of transforming UA performance, effectively reducing CPIs and CPAs whilst scaling monthly ad spend. For ambitious mobile-first brands looking to dominate their category and achieve long-term growth, Yodel Mobile is the partner of choice. 

    2. Replug

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    REPLUG specialises in data-driven user acquisition, helping apps scale efficiently through a channel-agnostic media buying strategy across Meta, Google, Apple Search Ads, TikTok, and programmatic networks. Their comprehensive audit process ensures brands maximise ad spend by optimising campaigns, technical setup, and privacy frameworks. 

    With a focus on creative excellence, REPLUG’s Creative Studio produces high-impact assets that boost engagement and conversion rates. Their transparent reporting provides real-time insights, enabling continuous optimisation. By combining intelligent performance marketing with tailored growth strategies, REPLUG helps apps scale efficiently while reducing acquisition costs. 

    3. yellowHEAD

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    yellowHEAD delivers fully managed user acquisition strategies designed to drive scalable growth. With a tailor-made media planning approach, they optimise ad spend across Search, Display, Social, and Native platforms, ensuring top campaign performance. By leveraging industry benchmarking, years of experience managing large-budget campaigns, and data-driven marketing, yellowHEAD helps brands acquire high-value users while staying aligned with budget goals. 

    Their UA services include content and creative production, smart audience segmentation, and advanced bidding strategies. With real-time reporting and continuous optimisation, their data-led and creative-first approach ensures businesses unlock their full advertising potential and sustain long-term success. 

    4. RedBox Mobile

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    Redbox Mobile is a leading mobile agency focusing on Apple Search Ads and Google App Campaigns to drive app growth. As an official Apple Search Ads Partner, they offer full-service campaign management, combining human expertise with their proprietary platform, Astra, to optimise performance and maximise return on ad spend (ROAS).  

    In addition to Apple Search Ads, Redbox Mobile provides comprehensive support for Google App Campaigns, offering services such as ad asset auditing, creation, and production. Their strategic approach ensures that all Google investments are optimised towards app installs, delivering better performance and streamlined campaign management. 

    5. Growthcurve

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    Growthcurve takes a test-and-learn approach to user acquisition, rapidly iterating on creatives, messaging, and audience targeting to scale ad spend efficiently. Their expertise spans paid social, search, and programmatic advertising, with a focus on high-frequency creative testing to drive sustainable growth. 

    What sets them apart is their blend of creativity and performance marketing. Their full-stack creative team produces conversion-driven ad content, ensuring campaigns stay fresh and effective. Combined with automated optimisation and real-time analytics, Growthcurve delivers scalable, data-driven growth strategies that acquire high-value users with precision. 

    Final Thoughts

    Choosing the right mobile paid media agencies can make all the difference in scaling an app successfully. The agencies highlighted in this list each brings unique strengths to the table, from data-driven performance marketing and creative optimisation to platform-specific expertise and automation. Whether you need a full-service UA strategy or targeted support for Apple Search Ads, Google App Campaigns, or paid social, these companies offer proven solutions to help apps grow efficiently. 

    With mobile advertising becoming more competitive, having a specialised partner who understands the nuances of the app ecosystem is key. By working with an agency that aligns with your growth goals, leverages cutting-edge technology, and continuously optimises for performance, you can maximise your return on investment and stay ahead in the ever-evolving mobile landscape.

    Arazoo Kadir

    Arazoo Kadir is the Associate Marketing Director at Yodel Mobile, the number 1 global app growth consultancy. Leading the agency growth efforts for Yodel Mobile, she regularly shares insights on the importance of holistic app marketing for true app growth success.
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