App Marketing Blog

Discover insights on App Store Optimization, growth strategies, campaign optimisation, and mobile marketing through our blog. Our articles offer expert advice on boosting user acquisition, engagement, retention and monetisation. Stay updated on the latest trends and best practices to elevate your app’s growth and success.

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2 minute read

Upcoming webinar: ASO Under Review – Gaming edition

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10 minute read

How to build an ASO strategy for privacy-safe app discovery

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15 minute read

How to build a high-performance Apple Ads strategy in 2026

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11 minute read

Does ASO move the needle? The case for organic incrementality testing 

Reports & White Papers

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Reports

23rd June 2026

Yodel Mobile’s App Marketing Calendar: Japan 2026 
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Reports

19th February 2026

Yodel Mobile’s App Marketing Calendar: China 2026 
The App Growth Playbook: Unlocking ASO success across the app lifecycle

Reports

9th January 2026

The app growth playbook: Unlocking ASO success across the app lifecycle
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Reports

20th September 2024

The ultimate app marketing guide: Achieving growth and managing acquisition costs
SK 4.0

Reports

6th June 2024

Master SKAN 4.0, SKAN 3.0 and the AdAttributionKit: The ultimate guide to SKAN
App Launch 2024

Reports

28th March 2024

App launch in 2024: The essential guide

App Store Optimization

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2 minute read

Upcoming webinar: ASO Under Review – Gaming edition

19th August 2026
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10 minute read

How to build an ASO strategy for privacy-safe app discovery

11th August 2026
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11 minute read

Does ASO move the needle? The case for organic incrementality testing 

23rd July 2026
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3 minute read

ASO 3.0 part 2: How to build a mobile growth strategy for AI-driven discovery

9th July 2026
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3 minute read

ASO 3.0 part 1: Surviving shifts in AI and consumer behaviour

3rd July 2026
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14 minute read

What is ASO? – ASO Strategy in 2026

23rd June 2026

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