The highly anticipated iOS 11 available for download. Including a complete new App Store redesign, iOS 11 sees major advances in Siri and Search, notifications controls and app storage management. Whilst we received an overview of what to expect for […]

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Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords so their listings surface at […]

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It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally […]

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We are living in the future that science fiction writers dreamed of. We can communicate with whoever we want whenever we want; stream almost any media on demand; buy anything – legal and illegal – online. We can even go on holiday […]

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App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While […]

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As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for […]

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