11 hidden features from the iOS 11 you don’t know exist

The highly anticipated iOS 11 available for download. Including a complete new App Store redesign, iOS 11 sees major advances in Siri and Search, notifications controls and app storage management. Whilst we received an overview of what to expect for the new iOS at this year’s WWDC we’ve found 11 hidden features they failed to [...]

By | June 30th, 2017|Apple|0 Comments

Apple Search Ads launch in the UK, Australia and New Zealand

Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords so their listings surface at the top of a App Store search in a new ad format. According to Apple, [...]

By | April 25th, 2017|App Store Optimisation, Mobile Advertising|0 Comments

Are You Fit to Market?

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally acknowledged that a business in possession of a good fortune and a savvy marketing department [...]

By | February 29th, 2016|App Store Optimisation, Mobile Apps, Mobile CRM, Mobile Strategy|0 Comments

The Future is Now, So What About Tomorrow?

We are living in the future that science fiction writers dreamed of. We can communicate with whoever we want whenever we want; stream almost any media on demand; buy anything - legal and illegal - online. We can even go on holiday to space (if we’re rich enough). We can’t deny that, tech-wise, we have it pretty [...]

By | February 11th, 2016|behaviour, Industry Comment, Tech|0 Comments

A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]

Deep Linking is Getting Even Smarter

As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for these apps. To them we say two words - deep linking! Now, many of you [...]

By | October 22nd, 2015|Industry Comment, Mobile Advertising|0 Comments

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