In June 2020 Apple hosted its annual Worldwide Developers Conference (WWDC). The announcement of iOS 14 and its features sent shockwaves across the global app marketing industry. Fast forward to over a year later and the dust from the iOS 14 storm has settled and iOS 15 is on the horizon.
Once again, Apple has continued to emphasise the importance of data transparency and privacy. Whilst this may have a temporary impact on the app space (and a bigger impact on the apps that do not prepare correctly!), it is certainly a shift in the right direction. That is, an app marketplace that encourages transparency and builds trust, helping to nurture long-term relationships between apps and their users.
What do app marketers need to focus on to capitalise on the release of iOS 15?
App marketers today are continuing to optimise their app marketing strategies in accordance with iOS 14. However, they also need to consider the changes that iOS 15 will bring and how this may impact the app marketing strategies they need to put in place.
Download our report below to help you truly master the app marketing changes that have come with iOS 14 and iOS 15!