A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]

Deep Linking is Getting Even Smarter

As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for these apps. To them we say two words - deep linking! Now, many of you [...]

By | October 22nd, 2015|Industry Comment, Mobile Advertising|0 Comments

Mobile World Congress 2015 – Round Up

The good people of Barcelona can relax for another year – Mobile World Congress 2015 has drawn to a close. With more than 90,000 attendees, MWC 2015 was the biggest yet, and there were some pretty big topics covered too. It was a quick pit stop in London before heading to the next conference Beyond the [...]

By | March 7th, 2015|Conferences, Events, Internet of Things, Mobile Devices|0 Comments

Mobile and the NHS: Healthy choices

Can mHealth applications and wearable devices really save our creaking National Health Service? Far from championing mobile and mHealth as the saviour of the NHS, some of the papers recently painted a very bleak picture. It was enough to make you jumpy about going to the doctors, and a bit fearful of the day you next [...]

By | February 19th, 2015|mHealth, Mobile Devices, Wearables|0 Comments

Interview with Sylvain Cornillon at #zerotohero London Mobile Games Week

Interview with Sylvain Cornillon at London Mobile Games Week by George Osborn What’s your top recommendation for a start up mobile games developer What kinds of things can developers do to make themselves more marketable? What are your predictions for the mobile games industry in 2015? Is there a specific trend people should be looking [...]

By | February 12th, 2015|Events, Interview, Mobile Gaming, The Afternoon Club, Wearables|0 Comments

Our 2015 predictions for mobile gaming – Part 1

In the first part of our look at the big trends in the mobile gaming industry, we take a deeper look at things likely to affect mobile game developers. The second post, will be looking at how changes in the mobile app marketing industry can help you succeed. Native and Video leading the way Many [...]

David Bowie ponders the future of mobile

David Bowie takes inspiration wherever he finds it - rockabilly, krautrock, sci-fi, technology, class As, beautiful men and beautiful women. And as I listen to his records and wonder how different my life could have turned out if I’d been a bit more studious on the guitar and a bit more brave with the outfits, [...]

By | June 3rd, 2014|Industry Comment, Mobile Strategy|0 Comments

Mobile Engagement Part 1: When push comes to shove

If your mobile strategy includes an app, then don't overlook the role push notifications can play in engaging your customers. The ability to deliver push notifications is built into every smartphone, and push offers a great way to improve your mobile app marketing and achieve more once you've secured that download. It's fair to say that since 2008, [...]

By | March 13th, 2014|App Store Optimisation, Mobile Apps, Mobile CRM|0 Comments

iBeacon ready to kick-start location-based marketing

It’s unusual for Apple to not make a song and dance about the launch of something new, but the company’s iBeacon slipped largely under the radar when it was first announced at the company’s Worldwide Developer Conference (WWDC) last summer. So far, Apple has used the proximity software to help users set up the Apple TV just by waving your iPhone near the device, but I suspect the really big application for iBeacon will be in location-based marketing. […]

By | January 30th, 2014|Location Based Services, Mobile Advertising|0 Comments

Keys, Money, Phone

Tiles have been getting a lot of press this week and with good reason, it’s a pretty cool product, if not a killer one.  Looking roughly a centimetre square, these little suckers will attach to all the important items we need every day and can be tracked via an iOS application.  So how do they work?  They are powered by Bluetooth and have a 50m to 150m range.  […]

By | August 1st, 2013|Mobile Devices|0 Comments

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