Mobile App Launch Strategies (part 1): Tracking

So, you’ve launched a new mobile app into the relevant app store (be it Android’s Google Play, Apple’s App Store, Blackberry’s App World or now Microsoft’s Marketplace) and you’re up against the other 775,000 iOS apps (for example) for visibility, and a premium screen position once downloaded! So what’s next? Well if you’re asking that then maybe you have missed a few tricks pre-app launch.  […]

By | May 24th, 2013|App Store Optimisation|0 Comments

Is There An Apple Evolution Underway?

All is not right with Apple. There has been a recent slip in the share price of the world’s favorite/despised tech provider.  It’s been reported that the sales of the iPhone5 haven’t been as good as they or the markets anticipated, and when even a blip in the success wave that the good ship Apple has been riding since launching the iPhone in June 2007 hits, the price drops. […]

By | January 17th, 2013|Christmas|0 Comments

The Apple UDID tracking issue and the solutions

There was quite of buzz a couple of weeks ago when the inevitable was announced by Apple that, in layman’s terms, they were going to start kicking out apps that included UDID tracking from the Apple App store. Most advertisers using tracking through ad networks were using UDID pass -backs to allow them to track the number of downloads they were getting from their display activity.  This meant that they were sailing close to the wind due to the privacy laws In the US. […]

By | April 12th, 2012|Industry Comment|0 Comments

Looking for that next big opportunity?

In all professions throughout the world people are looking to prove themselves, not only to those around them but to themselves. This is advertising to brands and they are no different; wanting to show the world they are the most adventurous, forward thinking and visionary brand. Within mobile advertising the numbers of clients are growing and the budgets are slowly increasing. […]

By | May 16th, 2011|Industry Comment|0 Comments

Things you need to know about Android

Android is the Google developed mobile phone operating system that currently runs 12.1% of the phones in the UK ( conmscore) and 25% of total phones globally ( The Guardian). Considering that the first Android phone (the T-Mobile G1), launched 22nd October 2008, this is an incredible and rapid growth. The speed of take up of Android appears to be faster than that of the Apple phone and operating systems. […]

By | January 24th, 2011|Industry Comment|0 Comments

Optimising for a successful campaign

‘Mobile advertising is all about the consumer’s relationship with technology, understanding the personal and innovative relationship is to understand mobile advertising.’ IAB 2010 Successful mobile marketing for us is determined by the our knowledge in the mobile media, to win new clients you always need to display your understandings from previous campaign mistakes, optimisation is a key factor for success, knowing how the little details affect the campaign means the client will get the best possible ROI. […]

By | July 29th, 2010|Mobile Optimisation|0 Comments

future prediction of the iPhone 4

The iPhone 4 is a brand new experience not only for its users but for us as advertisers. The main features of the newest Apple product are not only big improvements on its ground breaking product the iPhone 3 because of its new operating system the OS4, the same operating system the iPad uses but for marketing to the smart consumer. […]

By | June 28th, 2010|Mobile Devices|0 Comments

iPhone 4G – This changes everything. Again.

As the UK’s first strategic planning and buying company for mobile media we know how important it is for our clients to know we understand not only how the market is developing but how the technology that allows us to communicate with our consumers is developing. […]

By | June 16th, 2010|Industry Comment|0 Comments

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