Yodel Mobile by NP Digital
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Yodel Mobile by NP Digital
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App store optimization
User Acquisition
Retention & engagement
Creative
News & Updates
Reports & White papers

App Marketing Blog

Discover insights on App Store Optimization, growth strategies, campaign optimisation, and mobile marketing through our blog. Our articles offer expert advice on boosting user acquisition, engagement, retention and monetisation. Stay updated on the latest trends and best practices to elevate your app’s growth and success.

Mick Rigby, Yodel Mobile Founder and CEO, reflects on 18 years of app marketing

5 minute read

A history of app marketing, as told by a founder who was there before day one

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Mick Rigby

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5 minute read

18 years of Yodel Mobile: growing up alongside the app economy
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5 minute read

How first-party data is transforming app user acquisition strategy
Yodel Mobile Business of Apps New York 1

7 minute read

Apple’s new Product Page Headers and Search Result assets: What App marketers need to know
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12 minute read

User Acquisition strategy 101: Combining organic and paid acquisition

Reports & White Papers

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Reports

23rd June 2026

Yodel Mobile’s App Marketing Calendar: Japan 2026 
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Reports

19th February 2026

Yodel Mobile’s App Marketing Calendar: China 2026 
The App Growth Playbook: Unlocking ASO success across the app lifecycle

Reports

9th January 2026

The app growth playbook: Unlocking ASO success across the app lifecycle
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Reports

20th September 2024

The ultimate app marketing guide: Achieving growth and managing acquisition costs
SK 4.0

Reports

6th June 2024

Master SKAN 4.0, SKAN 3.0 and the AdAttributionKit: The ultimate guide to SKAN
App Launch 2024

Reports

28th March 2024

App launch in 2024: The essential guide
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Learning Hub

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App store
optimization

Explore our blogs on driving organic growth and boosting conversion rates.
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User Acquisition

Cutting-edge strategies across the core app advertising channels.
Retention Engagement

Retention & Engagement

Read our thoughts on the latest product and CRO strategies.
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Creative

Insights on creative strategies for mobiles and apps
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News & Updates

Read the latest trends and news in mobile advertising.
Reports

Reports & White papers

Download our latest app industry reports.

App Store Optimization

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Mick Rigby, Yodel Mobile Founder and CEO, reflects on 18 years of app marketing

5 minute read

A history of app marketing, as told by a founder who was there before day one

Picture of Mick Rigby

Mick Rigby

16th September 2026
Yodel Mobile Business of Apps New York 1

7 minute read

Apple’s new Product Page Headers and Search Result assets: What App marketers need to know

Picture of Yodel Mobile

Yodel Mobile

3rd September 2026
9e3ab226 f4d2 4f96 87d2 92f4d20f2a31 scaled

12 minute read

User Acquisition strategy 101: Combining organic and paid acquisition

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Limisa Ismail

27th August 2026
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2 minute read

Upcoming webinar: ASO Under Review – Gaming edition

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Yodel Mobile

19th August 2026
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10 minute read

How to build an ASO strategy for privacy-safe app discovery

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Yodel Mobile

11th August 2026
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11 minute read

Does ASO move the needle? The case for organic incrementality testing 

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Stephen Cooper

23rd July 2026
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User Acquisition

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5 minute read

How first-party data is transforming app user acquisition strategy

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Rob

8th September 2026
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12 minute read

User Acquisition strategy 101: Combining organic and paid acquisition

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Limisa Ismail

27th August 2026
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15 minute read

How to build a high-performance Apple Ads strategy in 2026

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Yodel Mobile

6th August 2026
Pink painted X on a blue background representing app deletions and user churn in mobile app retention.

11 minute read

How can I stop users from deleting my app? 

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Ella Dunckley

21st July 2026
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8 minute read

How much should you spend on user acquisition?

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Amiel Baradi

9th June 2026
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6 minute read

Top 5 Mobile Paid Media Agencies of 2026

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Arazoo Kadir

8th May 2026
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Retention & Engagement

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3 minute read

What Apple’s latest update means for early rating prompts

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Jay Bugeja

6th July 2026
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7 minute read

App paywalls: Hard vs soft models and how to optimise them

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Ella Dunckley

15th April 2026
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5 minute read

How can gamification in fitness apps turn short-term motivation into long-term growth?

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Stephen Cooper

26th January 2026
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6 minute read

How to maintain growth for your fitness app beyond January

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Jay Bugeja

19th January 2026
Black Friday app marketing playbook

7 minute read

Black Friday app marketing guide

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Jay Bugeja

22nd October 2025
Retention is the new growth lever: How apps can beat churn

5 minute read

Retention is the new growth lever: How apps can beat churn 

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Yodel Mobile

28th August 2025
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Creative

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Abstract cityscape overlaid with connected data points and network lines, representing first-party data, digital connectivity and mobile user acquisition.

5 minute read

How first-party data is transforming app user acquisition strategy

Picture of Rob

Rob

8th September 2026
Yodel Mobile Business of Apps New York 1

7 minute read

Apple’s new Product Page Headers and Search Result assets: What App marketers need to know

Picture of Yodel Mobile

Yodel Mobile

3rd September 2026
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6 minute read

Why native user-generated content has become a strategic advantage in app growth

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Amelia Toocaram

19th March 2026
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5 minute read

2026 app marketing predictions

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Yodel Mobile

19th December 2025
app quiz

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
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6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy 

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Yodel Mobile

25th April 2025
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Newsletter

Mobile marketing news, straight to your inbox.

News & Updates

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Yodel Mobile Blog Banner for The Loop Design C

6 minute read

The Loop: Apple’s Visual Intelligence, AI super apps and the latest App Store updates

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Yodel Mobile

21st August 2026
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5 minute read

Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity

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Yodel Mobile

20th July 2026
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2 minute read

Blacklane appoints Yodel Mobile to spearhead global app growth strategy 

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Yodel Mobile

15th July 2026
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2 minute read

Mick Rigby named in Campaign’s 40 over 40

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Jay Bugeja

10th June 2026
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2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

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Yodel Mobile

4th June 2026
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