Yodel Mobile by NP Digital
Contact us
Yodel Mobile by NP Digital
Contact us
App store optimization
User Acquisition
Retention & engagement
Creative
News & Updates
Reports & White papers

App Marketing Blog

Discover insights on App Store Optimization, growth strategies, campaign optimisation, and mobile marketing through our blog. Our articles offer expert advice on boosting user acquisition, engagement, retention and monetisation. Stay updated on the latest trends and best practices to elevate your app’s growth and success.

New Rules of App Growth Yodel Mobile

4 minute read

The New Rules of App Growth: There is no longer one route to app discovery

Picture of Yodel Mobile

Yodel Mobile

Read More
finance app screenshots

12 minute read

App Store screenshots for finance apps: How to convert Black Friday users 
mobile app growth strategy

12 minute read

How to build a winning mobile app growth strategy: From discovery to advocacy 
Generated image of people in background with a grandient overlay from black into orange and words written on top 'The New Rules of App Growth'

4 minute read

The New Rules of App Growth: The three conditions that shape user decisions
black friday app marketing

9 minute read

Black Friday app marketing: How to drive app growth before, during and after Black Friday

Reports & White Papers

Cover of The New Rules of App Growth, a Yodel Mobile research report, with a mountain peak against an orange sky

Reports

20th October 2026

The New Rules of App Growth – a research report of 4,000 app users
Blog Header 2026 06 24T105827.144

Reports

23rd June 2026

Yodel Mobile’s App Marketing Calendar: Japan 2026 
Blog Header 99

Reports

19th February 2026

Yodel Mobile’s App Marketing Calendar: China 2026 
The App Growth Playbook: Unlocking ASO success across the app lifecycle

Reports

9th January 2026

The app growth playbook: Unlocking ASO success across the app lifecycle
banner

Reports

20th September 2024

The ultimate app marketing guide: Achieving growth and managing acquisition costs
SK 4.0

Reports

6th June 2024

Master SKAN 4.0, SKAN 3.0 and the AdAttributionKit: The ultimate guide to SKAN
Explore More

Learning Hub

Rectangle 6 2

App store
optimization

Explore our blogs on driving organic growth and boosting conversion rates.
pexels cottonbro 5081915 scaled

User Acquisition

Cutting-edge strategies across the core app advertising channels.
Retention Engagement

Retention & Engagement

Read our thoughts on the latest product and CRO strategies.
creative

Creative

Insights on creative strategies for mobiles and apps
Retention Engagement 1

News & Updates

Read the latest trends and news in mobile advertising.
Reports

Reports & White papers

Download our latest app industry reports.

App Store Optimization

Explore More
New Rules of App Growth Yodel Mobile

4 minute read

The New Rules of App Growth: There is no longer one route to app discovery

Picture of Yodel Mobile

Yodel Mobile

5th November 2026
finance app screenshots

12 minute read

App Store screenshots for finance apps: How to convert Black Friday users 

Picture of Yodel Mobile

Yodel Mobile

4th November 2026
Generated image of people in background with a grandient overlay from black into orange and words written on top 'The New Rules of App Growth'

4 minute read

The New Rules of App Growth: The three conditions that shape user decisions

Picture of Yodel Mobile

Yodel Mobile

29th October 2026
black friday app marketing

9 minute read

Black Friday app marketing: How to drive app growth before, during and after Black Friday

Picture of Alexandra Stamp

Alexandra Stamp

23rd October 2026
measuring AI visibility

10 minute read

How to measure AI visibility for your app

Picture of Igor Blinov

Igor Blinov

14th October 2026
app marketing reddit

10 minute read

How to use Reddit for app growth: Turning community insights into ASO, UA and retention strategies 

Picture of Kai Singhvi-Hanns

Kai Singhvi-Hanns

6th October 2026
Explore More

User Acquisition

Explore More
app marketing reddit

10 minute read

How to use Reddit for app growth: Turning community insights into ASO, UA and retention strategies 

Picture of Kai Singhvi-Hanns

Kai Singhvi-Hanns

6th October 2026
Abstract cityscape overlaid with connected data points and network lines, representing first-party data, digital connectivity and mobile user acquisition.

5 minute read

How first-party data is transforming app user acquisition strategy

Picture of Yodel Mobile

Yodel Mobile

8th September 2026
9e3ab226 f4d2 4f96 87d2 92f4d20f2a31 scaled

12 minute read

User Acquisition strategy 101: Combining organic and paid acquisition

Picture of Limisa Ismail

Limisa Ismail

27th August 2026
Blog Header 2026 08 04T113553.301

15 minute read

How to build a high-performance Apple Ads strategy in 2026

Picture of Yodel Mobile

Yodel Mobile

6th August 2026
Pink painted X on a blue background representing app deletions and user churn in mobile app retention.

11 minute read

How can I stop users from deleting my app? 

Picture of Ella Dunckley

Ella Dunckley

21st July 2026
Blog Header 2026 06 02T154951.327

8 minute read

How much should you spend on user acquisition?

Picture of Amiel Baradi

Amiel Baradi

9th June 2026
Explore More

Retention & Engagement

Explore More
New Rules of App Growth Yodel Mobile

4 minute read

The New Rules of App Growth: There is no longer one route to app discovery

Picture of Yodel Mobile

Yodel Mobile

5th November 2026
Generated image of people in background with a grandient overlay from black into orange and words written on top 'The New Rules of App Growth'

4 minute read

The New Rules of App Growth: The three conditions that shape user decisions

Picture of Yodel Mobile

Yodel Mobile

29th October 2026
black friday app marketing

9 minute read

Black Friday app marketing: How to drive app growth before, during and after Black Friday

Picture of Alexandra Stamp

Alexandra Stamp

23rd October 2026
app marketing reddit

10 minute read

How to use Reddit for app growth: Turning community insights into ASO, UA and retention strategies 

Picture of Kai Singhvi-Hanns

Kai Singhvi-Hanns

6th October 2026
Blog Header 2026 07 06T114900.481

3 minute read

What Apple’s latest update means for early rating prompts

Picture of Jay Bugeja

Jay Bugeja

6th July 2026
Blog Header 2026 04 15T100059.880

7 minute read

App paywalls: Hard vs soft models and how to optimise them

Picture of Ella Dunckley

Ella Dunckley

15th April 2026
Explore More

Creative

Explore More
finance app screenshots

12 minute read

App Store screenshots for finance apps: How to convert Black Friday users 

Picture of Yodel Mobile

Yodel Mobile

4th November 2026
Abstract cityscape overlaid with connected data points and network lines, representing first-party data, digital connectivity and mobile user acquisition.

5 minute read

How first-party data is transforming app user acquisition strategy

Picture of Yodel Mobile

Yodel Mobile

8th September 2026
Yodel Mobile Business of Apps New York 1

7 minute read

Apple’s new Product Page Headers and Search Result assets: What App marketers need to know

Picture of Yodel Mobile

Yodel Mobile

3rd September 2026
Blog Header 2026 03 19T103230.284

6 minute read

Why native user-generated content has become a strategic advantage in app growth

Picture of Amelia Toocaram

Amelia Toocaram

19th March 2026
Blog Header 84

5 minute read

2026 app marketing predictions

Picture of Yodel Mobile

Yodel Mobile

19th December 2025
app quiz

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

Picture of Jay Bugeja

Jay Bugeja

1st May 2025
Explore More

Newsletter

Mobile marketing news, straight to your inbox.

News & Updates

Explore More
Yodel Mobile Blog Banner for The Loop Design C

6 minute read

The Loop: Apple’s Visual Intelligence, AI super apps and the latest App Store updates

Picture of Yodel Mobile

Yodel Mobile

21st August 2026
Abstract orange geometric background illustrating the flattening of brand identity in algorithmic app marketing and mobile advertising.

5 minute read

Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity

Picture of Yodel Mobile

Yodel Mobile

20th July 2026
Blog Header 2026 07 13T104323.044

2 minute read

Blacklane appoints Yodel Mobile to spearhead global app growth strategy 

Picture of Yodel Mobile

Yodel Mobile

15th July 2026
Blog Header 2026 06 10T135030.578

2 minute read

Mick Rigby named in Campaign’s 40 over 40

Picture of Jay Bugeja

Jay Bugeja

10th June 2026
Screenshot 2026 06 03 at 23.20.17

2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

Picture of Yodel Mobile

Yodel Mobile

4th June 2026
Explore More