User churn is a real challenge for any mobile app business striving to drive customer loyalty and sales. The numbers may vary by industry and country, but research shows that over 70% of users are expected to churn within 90 days across categories in the app stores. Therefore, you want to keep a sharp eye on your churn rate and deploy strategies to minimize churn rate as much as possible.
Mobile adoption boomed in 2021, registering significant growth across downloads, usage and app store consumer spend. With over 435,000 apps downloaded per minute last year, clever user acquisition campaigns are no longer enough to stay ahead of the competition.
Acquiring a new customer can cost five times more than retaining an existing one, so app marketers must shift their focus from app installs to in-app behaviour to promote engagement, customer lifetime value and user retention.
This is why we put together this comprehensive report aiming at equipping app owners to combat user churn to ensure a greater return on app efforts and budgets.
Together with industry leaders at OneSignal, we provide strategic advice, frameworks, and case studies that will help you reduce user churn at each stage of the user lifecycle.
Download our report below to learn what strategies to adopt to maintain your existing customers at a high rate and ensure a bright future for your mobile app.