User Acquisition

7 minute read

How to launch a high-performing paid TikTok campaign for mobile apps

Alexandra Stamp

5 minute read

3 Ways to uncover mobile app pain points

Jay Bugeja

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

Jay Bugeja

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy

Yodel Mobile

25th April 2025

7 minute read

Meet the Growthmakers – Megan Dean

Yodel Mobile

17th April 2025

10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

Yodel Mobile

15th April 2025

7 minute read

10 step plan to optimising in-app conversion rates in 2025

Jay Bugeja

13th March 2025

5 minute read

App growth metrics that will matter in 2025: Part 1 – acquisition & activation

Jay Bugeja

8 minute read

How to use TikTok hashtags for app campaigns

Alexandra Stamp

6th February 2025

8 minute read

Choosing the Right Tech Stack for Your App Launch

Megan Dean

22nd January 2025

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

Yodel Mobile

2 minute read

Mick Rigby named in the BIMA 100 2026

Yodel Mobile

2 minute read

Yodel Mobile named one of The Sunday Times Best Places to Work 2026 for the second year running

Yodel Mobile

2 minute read

Royal Horticultural Society appoints Yodel Mobile to grow their RHS Grow App

Yodel Mobile

2 minute read

Igor Blinov named AI Innovation & ASO Director at Yodel Mobile

Yodel Mobile