User Acquisition

5 minute read

3 Ways to uncover mobile app pain points

Jay Bugeja

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

Jay Bugeja

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy

Yodel Mobile

25th April 2025

7 minute read

Meet the Growthmakers – Megan Dean

Yodel Mobile

17th April 2025

10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

Yodel Mobile

15th April 2025

7 minute read

10 step plan to optimising in-app conversion rates in 2025

Jay Bugeja

13th March 2025

5 minute read

App growth metrics that will matter in 2025: Part 1 – acquisition & activation

Jay Bugeja

8 minute read

How to use TikTok hashtags for app campaigns

Alexandra Stamp

6th February 2025

8 minute read

Choosing the Right Tech Stack for Your App Launch

Megan Dean

22nd January 2025

11 minute read

How to Leverage User-Generated Content to Increase App Installs

Alexandra Stamp

18th December 2024

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

2 minute read

Igor Blinov named AI Innovation & ASO Director at Yodel Mobile

Yodel Mobile

6 minute read

Meet the Growthmaker – Nat Abell

Yodel Mobile

2 minute read

Megan Dean included in PMW Powerlist 2026

Yodel Mobile

1 minute read

Test your app knowledge with the Big Fat App Quiz of the Year 2026

Yodel Mobile

7 minute read

Highlights from Business of Apps London 2026: ASO 3.0, AI & the future of app growth

Yodel Mobile