User Acquisition

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy

Yodel Mobile

25th April 2025

7 minute read

Meet the Growthmakers – Megan Dean

Yodel Mobile

17th April 2025

10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

Yodel Mobile

15th April 2025

7 minute read

10 step plan to optimising in-app conversion rates in 2025

Jay Bugeja

13th March 2025

5 minute read

App growth metrics that will matter in 2025: Part 1 – acquisition & activation

Jay Bugeja

8 minute read

How to use TikTok hashtags for app campaigns

Agata Brown

6th February 2025

5 minute read

Top 5 Mobile Paid Media Agencies of 2025

Arazoo Kadir

4th February 2025

8 minute read

Choosing the Right Tech Stack for Your App Launch

Megan Dean

22nd January 2025

11 minute read

How to Leverage User-Generated Content to Increase App Installs

Agata Brown

18th December 2024

7 minute read

2025 Predictions: The Ultimate App Marketing Playbook for Success

Jay Bugeja

13th December 2024

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

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News & Updates

4 minute read

What does Apple’s new ad placement mean for your strategy?

Yodel Mobile

2 minute read

Nat Abell named in Performance Marketing World’s 30 Under 30 Awards

Jay Bugeja

17th February 2026

5 minute read

What a great impression! The apps our team love!

Yodel Mobile

13th February 2026

3 minute read

2025 at Yodel Mobile: Year in review

Yodel Mobile

18th December 2025

2 minute read

Yodel Mobile wins at the Performance Marketing World Awards 2025

Yodel Mobile

13th November 2025

Offering award-winning App Store Optimization (ASO), User Acquisition Campaigns, Mobile App Consultation, Mobile Creative Services to launch, scale and transform your apps.

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