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Yodel Mobile by NP Digital
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App store optimization
User Acquisition
Retention & engagement
Creative
News & Updates
Reports & White papers

App Marketing Blog

Discover insights on App Store Optimization, growth strategies, campaign optimisation, and mobile marketing through our blog. Our articles offer expert advice on boosting user acquisition, engagement, retention and monetisation. Stay updated on the latest trends and best practices to elevate your app’s growth and success.

finance app screenshots

12 minute read

App Store screenshots for finance apps: How to convert Black Friday users 

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Yodel Mobile

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mobile app growth strategy

12 minute read

How to build a winning mobile app growth strategy: From discovery to advocacy 
Generated image of people in background with a grandient overlay from black into orange and words written on top 'The New Rules of App Growth'

4 minute read

The New Rules of App Growth: The three conditions that shape user decisions
black friday app marketing

9 minute read

Black Friday app marketing: How to drive app growth before, during and after Black Friday
Cover of The New Rules of App Growth, a Yodel Mobile research report, with a mountain peak against an orange sky

1 minute read

The New Rules of App Growth – a research report of 4,000 app users

Reports & White Papers

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Reports

29th October 2026

The New Rules of App Growth: The three conditions that shape user decisions
Cover of The New Rules of App Growth, a Yodel Mobile research report, with a mountain peak against an orange sky

Reports

20th October 2026

The New Rules of App Growth – a research report of 4,000 app users
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Reports

23rd June 2026

Yodel Mobile’s App Marketing Calendar: Japan 2026 
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Reports

19th February 2026

Yodel Mobile’s App Marketing Calendar: China 2026 
The App Growth Playbook: Unlocking ASO success across the app lifecycle

Reports

9th January 2026

The app growth playbook: Unlocking ASO success across the app lifecycle
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Reports

20th September 2024

The ultimate app marketing guide: Achieving growth and managing acquisition costs
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App store
optimization

Explore our blogs on driving organic growth and boosting conversion rates.
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User Acquisition

Cutting-edge strategies across the core app advertising channels.
Retention Engagement

Retention & Engagement

Read our thoughts on the latest product and CRO strategies.
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Creative

Insights on creative strategies for mobiles and apps
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News & Updates

Read the latest trends and news in mobile advertising.
Reports

Reports & White papers

Download our latest app industry reports.

App Store Optimization

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finance app screenshots

12 minute read

App Store screenshots for finance apps: How to convert Black Friday users 

Picture of Yodel Mobile

Yodel Mobile

4th November 2026
Generated image of people in background with a grandient overlay from black into orange and words written on top 'The New Rules of App Growth'

4 minute read

The New Rules of App Growth: The three conditions that shape user decisions

Picture of Yodel Mobile

Yodel Mobile

29th October 2026
black friday app marketing

9 minute read

Black Friday app marketing: How to drive app growth before, during and after Black Friday

Picture of Alexandra Stamp

Alexandra Stamp

23rd October 2026
measuring AI visibility

10 minute read

How to measure AI visibility for your app

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Igor Blinov

14th October 2026
app marketing reddit

10 minute read

How to use Reddit for app growth: Turning community insights into ASO, UA and retention strategies 

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Kai Singhvi-Hanns

6th October 2026
Mick Rigby, Yodel Mobile Founder and CEO, reflects on 18 years of app marketing

5 minute read

A history of app marketing, as told by a founder who was there before day one

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Mick Rigby

16th September 2026
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User Acquisition

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app marketing reddit

10 minute read

How to use Reddit for app growth: Turning community insights into ASO, UA and retention strategies 

Picture of Kai Singhvi-Hanns

Kai Singhvi-Hanns

6th October 2026
Abstract cityscape overlaid with connected data points and network lines, representing first-party data, digital connectivity and mobile user acquisition.

5 minute read

How first-party data is transforming app user acquisition strategy

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Yodel Mobile

8th September 2026
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12 minute read

User Acquisition strategy 101: Combining organic and paid acquisition

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Limisa Ismail

27th August 2026
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15 minute read

How to build a high-performance Apple Ads strategy in 2026

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Yodel Mobile

6th August 2026
Pink painted X on a blue background representing app deletions and user churn in mobile app retention.

11 minute read

How can I stop users from deleting my app? 

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Ella Dunckley

21st July 2026
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8 minute read

How much should you spend on user acquisition?

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Amiel Baradi

9th June 2026
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Retention & Engagement

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Generated image of people in background with a grandient overlay from black into orange and words written on top 'The New Rules of App Growth'

4 minute read

The New Rules of App Growth: The three conditions that shape user decisions

Picture of Yodel Mobile

Yodel Mobile

29th October 2026
black friday app marketing

9 minute read

Black Friday app marketing: How to drive app growth before, during and after Black Friday

Picture of Alexandra Stamp

Alexandra Stamp

23rd October 2026
app marketing reddit

10 minute read

How to use Reddit for app growth: Turning community insights into ASO, UA and retention strategies 

Picture of Kai Singhvi-Hanns

Kai Singhvi-Hanns

6th October 2026
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3 minute read

What Apple’s latest update means for early rating prompts

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Jay Bugeja

6th July 2026
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7 minute read

App paywalls: Hard vs soft models and how to optimise them

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Ella Dunckley

15th April 2026
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5 minute read

How can gamification in fitness apps turn short-term motivation into long-term growth?

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Stephen Cooper

26th January 2026
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Creative

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finance app screenshots

12 minute read

App Store screenshots for finance apps: How to convert Black Friday users 

Picture of Yodel Mobile

Yodel Mobile

4th November 2026
Abstract cityscape overlaid with connected data points and network lines, representing first-party data, digital connectivity and mobile user acquisition.

5 minute read

How first-party data is transforming app user acquisition strategy

Picture of Yodel Mobile

Yodel Mobile

8th September 2026
Yodel Mobile Business of Apps New York 1

7 minute read

Apple’s new Product Page Headers and Search Result assets: What App marketers need to know

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Yodel Mobile

3rd September 2026
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6 minute read

Why native user-generated content has become a strategic advantage in app growth

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Amelia Toocaram

19th March 2026
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5 minute read

2026 app marketing predictions

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Yodel Mobile

19th December 2025
app quiz

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

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Jay Bugeja

1st May 2025
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Newsletter

Mobile marketing news, straight to your inbox.

News & Updates

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Yodel Mobile Blog Banner for The Loop Design C

6 minute read

The Loop: Apple’s Visual Intelligence, AI super apps and the latest App Store updates

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Yodel Mobile

21st August 2026
Abstract orange geometric background illustrating the flattening of brand identity in algorithmic app marketing and mobile advertising.

5 minute read

Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity

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Yodel Mobile

20th July 2026
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2 minute read

Blacklane appoints Yodel Mobile to spearhead global app growth strategy 

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Yodel Mobile

15th July 2026
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2 minute read

Mick Rigby named in Campaign’s 40 over 40

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Jay Bugeja

10th June 2026
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2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

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Yodel Mobile

4th June 2026
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