Megan Dean, Strategic Growth Director at Yodel Mobile, has been featured at number 32 in Performance Marketing World’s Powerlist 2026!
The PMW Powerlist recognises the people shaping the performance marketing industry, spotlighting leaders who are driving measurable impact, strengthening industry standards and pushing the channel forward.
For Megan, the recognition reflects her growing influence across app growth strategy, AI-led discovery and full-funnel mobile marketing.
A top-tier Powerlist candidate
Commenting on her profile, one of the 2026 judges described Megan as: “A clear top-tier Powerlist candidate because she combines three things the criteria explicitly reward at the highest level.”
As Strategic Growth Director, Megan works across Yodel Mobile’s client-facing teams, connecting app growth strategy with measurable commercial outcomes. She leads across consultancy, client partnerships, new business strategy and thought leadership, helping shape integrated app marketing approaches built for today’s evolving mobile landscape.
Megan has been with Yodel Mobile since 2015, starting as an intern before progressing through the business to become part of the leadership team.
In an industry being reshaped by changing user behaviour, AI-led discovery, evolving measurement frameworks and increasingly complex growth ecosystems, Megan’s recognition is especially timely.
The strongest leaders in performance marketing are no longer those who optimise one channel in isolation. They are the people who understand how strategy, creativity, data, user acquisition, App Store Optimisation and retention work together to build sustainable growth. Megan’s work reflects exactly that.
What the inclusion means for Yodel Mobile
Megan’s inclusion in the PMW Powerlist 2026 comes at a particularly important moment for the industry.
Just weeks ago, she spoke at Business of Apps London 2026 on the future of ASO and AI-led discovery, exploring how app marketers need to adapt as search, recommendation, and user behaviour rapidly evolve. Her work continues to bridge strategic thinking with practical execution, helping brands navigate increasingly complex mobile growth challenges.
The strongest leaders in performance marketing are no longer those who optimise one channel in isolation. They are the people who understand how strategy, creativity, data, user acquisition, App Store Optimisation and retention work together to build sustainable growth. Megan’s work reflects exactly that.
Congratulations, Megan.
To learn more about Yodel Mobile’s approach to modern app growth, explore our latest insights and research.
