app marketing

5 minute read

App Marketing During an Economic Downturn: Part I

Arazoo Kadir

4 minute read

Is ChatGPT Ready to Help You With Your App Marketing?

Jay Bugeja

6 minute read

Choosing the Best Mobile Attribution Platform for Your App

Jay Bugeja

6 minute read

Paid User Acquisition Targeting Tactics that Really Work for App Campaigns

Jay Bugeja

8 minute read

ASO for Gaming Apps

Jay Bugeja

17th April 2023

7 minute read

A Guide to Email A/B Testing For Mobile Apps

Alexandra Stamp

24th March 2023

8 minute read

How to Conduct Cohort Analysis for Your Mobile App

Alexandra Stamp

5 minute read

2023 iOS and Android Updates: What to Expect and Keep an Eye On

Alexandra Stamp

22nd December 2022

7 minute read

App Marketing Trends for 2023: The Yodel Crystal Ball

Alexandra Stamp

16th December 2022

7 minute read

26 Tips to Get your App Ready for the Holiday Season

Alexandra Stamp

18th November 2022

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

6 minute read

The Loop: Apple’s Visual Intelligence, AI super apps and the latest App Store updates

Yodel Mobile

21st August 2026

5 minute read

Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity

Yodel Mobile

2 minute read

Blacklane appoints Yodel Mobile to spearhead global app growth strategy

Yodel Mobile

2 minute read

Mick Rigby named in Campaign’s 40 over 40

Jay Bugeja

2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

Yodel Mobile