Retention & Engagement

5 minute read

App Launch Marketing Series: Implementing the Right Mobile Tools

Arazoo Kadir

5 minute read

App Launch Marketing Series: Flip the Funnel, and Focus on Retention First

Arazoo Kadir

3 minute read

FREE app marketing consultancy for charity apps: call for submissions

Arazoo Kadir

30th April 2019

8 minute read

Yodel Mobile: App Marketing Predictions 2019

Arazoo Kadir

21st December 2018

4 minute read

In Review: Vero – True Social

Arazoo Kadir

23rd November 2018

4 minute read

In Review: Lumosity

Arazoo Kadir

5th October 2018

4 minute read

In Review: Thomas Cook – My Holiday app

Arazoo Kadir

7th August 2018

4 minute read

When is the right time to encourage app user engagement?

Arazoo Kadir

26th March 2018

5 minute read

A/B testing: why you should avoid gut feelings and go with experimentation

Arazoo Kadir

22nd January 2018

3 minute read

Improve app conversion with data-led UX and UI optimisations

Arazoo Kadir

10th November 2017

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

7 minute read

Highlights from Business of Apps London 2026: ASO 3.0, AI & the future of app growth

Yodel Mobile

2 minute read

Mick Rigby shortlisted at The Drum Awards for Trailblazer in Marketing

Yodel Mobile

29th April 2026

2 minute read

The Big Fat App Quiz of the Year returns for 2026

Yodel Mobile

30th March 2026

6 minute read

Making the business case for mobile & app marketing to your CFO

Yodel Mobile

11th March 2026

4 minute read

What does Apple’s new ad placement mean for your strategy?

Yodel Mobile