Retention & Engagement

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy

Yodel Mobile

25th April 2025

10 minute read

App Marketing Glossary: an A-Z of acronyms and terms

Yodel Mobile

15th April 2025

5 minute read

The What, Whys and Hows of Personalised App Marketing

Alexandra Stamp

27th March 2025

4 minute read

App metrics that will matter in 2025: Part 2 – App engagement metrics

Alexandra Stamp

7 minute read

Show Your Users Love with Great App Review Management

Yodel Mobile

14th February 2025

7 minute read

How to Prepare for Your Mobile App Launch in 2025

Arazoo Kadir

9th January 2025

7 minute read

Mastering A/B Testing for Mobile Apps: Tips for a Winning UX Strategy

Jay Bugeja

8th January 2025

7 minute read

2025 Predictions: The Ultimate App Marketing Playbook for Success

Jay Bugeja

13th December 2024

9 minute read

How to Build Customer Loyalty for Subscription Apps with CRM

Jay Bugeja

10th December 2024

5 minute read

Guide: 5 Data-Led Insights for Your App Growth Strategy

Alexandra Stamp

29th November 2024

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

2 minute read

The Big Fat App Quiz of the Year returns for 2026

Yodel Mobile

30th March 2026

6 minute read

Making the business case for mobile & app marketing to your CFO

Yodel Mobile

11th March 2026

4 minute read

What does Apple’s new ad placement mean for your strategy?

Yodel Mobile

2 minute read

Nat Abell named in Performance Marketing World’s 30 Under 30 Awards

Jay Bugeja

17th February 2026

5 minute read

What a great impression! The apps our team love!

Yodel Mobile

13th February 2026

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