Retention & Engagement

5 minute read

App retention rates: How smart onboarding drives long-term success

Arazoo Kadir

22nd August 2025

4 minute read

What is a mobile CRM strategy, and why do you need one?

Jay Bugeja

13th August 2025

5 minute read

3 Ways to uncover mobile app pain points

Jay Bugeja

7 minute read

Web-to-app vs traditional services: what’s the difference and why does it matter?

Megan Dean

3 minute read

What the Epic Games vs. Apple ruling means for app marketers and brands

Megan Dean

1 minute read

Big Fat App Quiz of the Year, 2025 – Take the quiz

Jay Bugeja

6 minute read

Highlights from APS London: AI, ASO and the ever-important role of privacy

Yodel Mobile

25th April 2025

11 minute read

App Marketing Glossary: an A-Z of acronyms and terms

Yodel Mobile

15th April 2025

5 minute read

The What, Whys and Hows of Personalised App Marketing

Alexandra Stamp

27th March 2025

4 minute read

App metrics that will matter in 2025: Part 2 – App engagement metrics

Alexandra Stamp

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

6 minute read

The Loop: Apple’s Visual Intelligence, AI super apps and the latest App Store updates

Yodel Mobile

21st August 2026

5 minute read

Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity

Yodel Mobile

2 minute read

Blacklane appoints Yodel Mobile to spearhead global app growth strategy

Yodel Mobile

2 minute read

Mick Rigby named in Campaign’s 40 over 40

Jay Bugeja

2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

Yodel Mobile