See the video transcript below: What is the most important question you should be asking your app marketing company? You can tell a lot by the style of business based on the kind of initial questions that they pose for […]

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Mobile spend has hit new heights at $143 billion, which is a 20% increase YoY (App Annie, 2021). This doesn’t come as much surprise when paired with the knowledge that hours spent on mobile have now outgrown hours spent watching […]

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Subscription apps have become the next big thing in the app space. However, when it comes to app monetisation, subscription models aren’t for every app – you have to weigh up the app’s purpose and the way in which it […]

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In the newest episode of our Mastering Mobile Marketing series, Mick, our CEO at Yodel Mobile, covers top marketing insights for both launching AND scaling an app, common app marketing mistakes, making the best use of your marketing budget, and […]

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What are App Growth Metrics? App growth metrics are performance indicators which provide insight into the full app lifecycle. This includes how users interact with the app and points in the user journey that have high engagement or churn rates. […]

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As the mobile industry shifts from prioritising acquisition to valuing sustainable growth through user retention and engagement strategies, many people are left questioning which growth metrics will be most effective for their business when it comes to measuring success for […]

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Ijah is the Managing Director of Yodel Mobile. He has been working in the mobile industry since the dawn of mobile advertising. Ijah ensures that all our clients’ strategies are aligned with their wider business goals and works closely with […]

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Tell us a little about your role at Yodel Mobile and what a day to day looks like. My role at Yodel Mobile as a Senior Growth Manager is quite a multi-faceted role. I work across different departments within the […]

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Megan Dean is the Senior Strategic Growth Manager at Yodel Mobile and has worked with the agency for 4 years. As part of our Meet our Growth Team series, Megan gives us the scoop on the future of app growth […]

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