See transcript on improving the customer experience below: The top priorities for creating the perfect mobile customer experience As we all know personalization is essential, but we need to go beyond the basics of first name, as these sorts of […]

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2021 has been a big year for mobile.  With venture capital investment in the mobile space skyrocketing by 27% (that’s an overwhelming $73 billion!) and the global app market expected to reach over $407 billion in the next 5 years, […]

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See the video transcript below: What is the most important question you should be asking your app marketing company? You can tell a lot by the style of business based on the kind of initial questions that they pose for […]

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Mobile spend has hit new heights at $143 billion, which is a 20% increase YoY (App Annie, 2021). This doesn’t come as much surprise when paired with the knowledge that hours spent on mobile have now outgrown hours spent watching […]

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Subscription apps have become the next big thing in the app space. However, when it comes to app monetisation, subscription models aren’t for every app – you have to weigh up the app’s purpose and the way in which it […]

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Many businesses today opt to invest in a high-quality website and an easy-to-use mobile app in a bid to increase their online presence. This means increasing discoverability and driving potential users across multiple platforms. The two most common levers used […]

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See the video transcript below: Mobile Tools: What Are They and What Are the Benefits of Implementing Them? The basic explanation of in-app tools is that they help you to do something much more easily than if you built the […]

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What is a Mobile Tech Stack? Mobile tools enable you to measure and track data at different points of the user lifecycle, extracting essential learnings at each stage.  There are different types of mobile tools that you can utilise, including: […]

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In the newest episode of our Mastering Mobile Marketing series, Joe D’Souza, Paid UA Specialist at Yodel Mobile, talks us through how to decrease costs and increase results in your paid user acquisition strategies. We run through the foundational building […]

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