4 minute read Incrementality Testing: Making Sure your Ads are Impacting App Growth – Mastering Mobile Marketing Series Sonia Green 20th October 2021
1 minute read iOS 15 Report: How iOS 14 and iOS 15 have Changed the App Marketing Game Sonia Green 19th October 2021
6 minute read Improving the Customer Experience: Bring User Sentiment into Your Campaigns Sonia Green 23rd August 2021
6 minute read The Questions you Should be Asking your App Marketing Company – Mastering Mobile Marketing Video Sonia Green 21st July 2021
1 minute read Entering New Markets: How to Launch Your App in New Markets and Scale Globally Sonia Green 25th June 2021
6 minute read Subscription Apps and App Monetisation: Converting Free Trial Users to Paying Subscribers Sonia Green 17th June 2021
6 minute read ASO vs SEO: Tackling Mobile Marketing Across Mobile and Web Using App Store Optimisation and Search Engine Optimisation Sonia Green 10th June 2021