There are plenty of ways to utilise organic channels to drive users to your app and increase visibility. However, the biggest contributor is your presence in the app store. When done correctly, App Store Optimisation provides you with an opportunity […]

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An IDFA Recap Apple’s deprecation of the IDFA is the consequence of increasing consumer data concerns and awareness. As consumer expectations gravitate towards heightened data privacy, Apple is strategically pivoting to these growing expectations. Recently, Apple allowed users to opt […]

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During the Worldwide Developer Conference (WWDC) 2020, Apple announced some significant changes that would come along with iOS 14. One of the biggest feature updates is the introduction of ‘App Clips’. What are iOS 14 App Clips? App Clips provide […]

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On May 11th, 1997, an IBM computer called Deep Blue beat the world chess champion at his own game. It was one of the most highly publicised experiments of man vs machine. Behind the contest was IBM’s desire to prove […]

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1. Nike Training Club Nike Training Club provides users with a personalised fitness app based on their workout needs and goals. Users are provided with how-to videos and comprehensive workout plans in order to ease the workout process. The personal […]

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1. Asana: organize tasks and work Asana allows users to easily capture and make note of tasks, to-dos, reminders and ideas. It also improves the ease with which teams can communicate, as teammates are able to use the app to […]

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Apple officially announced a fundamental change to their App Store ecosystem that could affect the discoverability of your apps. ‘Universal purchases’ will allow developers to release, and customers to purchase, a single app or in-app purchase that will sync across […]

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Here at Yodel Mobile, we know it can be stressful to execute high quality mobile and app marketing when you already have a lot of other tasks to complete. That’s why we’re here to help! We’re a leading app marketing […]

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Generation Z are a key focus for brands and marketers alike as they are on track to become the largest generation of consumers by the year 2020 and they already account for $29-$143 billion in direct spending. On top of […]

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