See the transcript on incrementality testing below: What is incrementality testing and how does it work? Incrementality measurement, otherwise known as lift testing or lift modelling, offers a scientific approach to measuring ad efficacy on top of organic or existing […]

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In June 2020 Apple hosted its annual Worldwide Developers Conference (WWDC). The announcement of iOS 14 and its features sent shockwaves across the global app marketing industry. Fast forward to over a year later and the dust from the iOS […]

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See transcript on improving the customer experience below: The top priorities for creating the perfect mobile customer experience As we all know personalization is essential, but we need to go beyond the basics of first name, as these sorts of […]

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2021 has been a big year for mobile.  With venture capital investment in the mobile space skyrocketing by 27% (that’s an overwhelming $73 billion!) and the global app market expected to reach over $407 billion in the next 5 years, […]

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See the video transcript below: What is the most important question you should be asking your app marketing company? You can tell a lot by the style of business based on the kind of initial questions that they pose for […]

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Mobile spend has hit new heights at $143 billion, which is a 20% increase YoY (App Annie, 2021). This doesn’t come as much surprise when paired with the knowledge that hours spent on mobile have now outgrown hours spent watching […]

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Subscription apps have become the next big thing in the app space. However, when it comes to app monetisation, subscription models aren’t for every app – you have to weigh up the app’s purpose and the way in which it […]

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Many businesses today opt to invest in a high-quality website and an easy-to-use mobile app in a bid to increase their online presence. This means increasing discoverability and driving potential users across multiple platforms. The two most common levers used […]

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See the video transcript below: Mobile Tools: What Are They and What Are the Benefits of Implementing Them? The basic explanation of in-app tools is that they help you to do something much more easily than if you built the […]

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