Mobile spend has hit new heights at $143 billion, which is a 20% increase YoY (App Annie, 2021). This doesn’t come as much surprise when paired with the knowledge that hours spent on mobile have now outgrown hours spent watching TV in the US. In fact, the weighted average amongst multiple countries analysed by App Annie surpassed 4 hours 10 minutes during the pandemic – up 20% since 2019.
It’s clear that mobile is a global phenomenon. Mobile apps now have the capability to have a much wider reach across the globe. This provides app businesses with the opportunity to scale at a much faster rate by considering a multi-territory approach and the opportunity to access new markets. However, this also poses greater risks if not done right!
This report enables app marketers to use a data-driven approach to guide the creation and implementation of app launch strategies in new markets. CleverTap, AppsFlyer and Yodel Mobile have joined together to help app marketers establish which territories to enter, how to set up a successful launch strategy, and how to acquire and engage high quality users that will ultimately lead to app success.
If you want a view on the best way to launch your app in new markets across the world, fill in your details below to download the full report!