Author: Mick Rigby

The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext […]

As the end of the year rapidly approaches, I can’t help but reminisce about what a year 2017 has been for Yodel Mobile. To start off, the app space has considerably evolved this year and so has Yodel Mobile’s Fit […]

Is your New Year’s resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real […]

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second […]

Music festival season is here again! It’s the only season where you need to pack wellies with sun cream, a rain coat and glitter. Whether you’re going to Glastonbury, Latitude, Burning Man or even your family friend’s mini festival in […]

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally […]

The app will become the number one engagement channel for many of the most forward-thinking businesses in 2016. For now the app charge has been led by mobile-centric businesses such as Uber and JustEat, as well as platform-essential sectors such […]

The mobile phone is changing the way we think. This is not conjecture, this is fact. The truth of the impact of mobile is backed up by some of the most eminent neurologists and professors the world over. Michael Merzenich, Professor emeritus […]