Mick Rigby

5 minute read

A history of app marketing, as told by a founder who was there before day one

Mick Rigby

16th September 2026

4 minute read

How to Get the Best out of Your Mobile App Marketing Agency

Mick Rigby

8th August 2024

5 minute read

7 Steps to Consider When Choosing a Mobile Marketing Agency to Work With

Mick Rigby

8 minute read

How to Build a Paid User Acquisition Strategy in 8 Steps

Mick Rigby

2 minute read

Why marrying organic with paid user acquisition is a match made in heaven

Mick Rigby

12th January 2018

3 minute read

Looking back on Yodel Mobile’s 2017 and into the crystal ball for 2018

Mick Rigby

20th December 2017

3 minute read

Mobile App Success: Why are So Many Apps Failing?

Mick Rigby

4th January 2017

3 minute read

Mobile App Success: The Harsh Truth

Mick Rigby

11th October 2016

3 minute read

Music Festival Apps: Our Top 5 Recommendations

Mick Rigby

2 minute read

Are You Fit to Market?

Mick Rigby

29th February 2016

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

6 minute read

The Loop: Apple’s Visual Intelligence, AI super apps and the latest App Store updates

Yodel Mobile

21st August 2026

5 minute read

Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity

Yodel Mobile

2 minute read

Blacklane appoints Yodel Mobile to spearhead global app growth strategy

Yodel Mobile

2 minute read

Mick Rigby named in Campaign’s 40 over 40

Jay Bugeja

2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

Yodel Mobile