The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext Holidays and the second for NBC Universal’s Hayu App. On the surface there is nothing [...]
As the end of the year rapidly approaches, I can’t help but reminisce about what a year 2017 has been for Yodel Mobile. To start off, the app space has considerably evolved this year and so has Yodel Mobile’s Fit to Market programme. We honed down on the essential ingredients needed to cook up true [...]
Is your New Year's resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of downloads or lots of real users? If the answer is downloads, then you may as well pack up and spend [...]
The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]
Music festival season is here again! It's the only season where you need to pack wellies with sun cream, a rain coat and glitter. Whether you're going to Glastonbury, Latitude, Burning Man or even your family friend's mini festival in their garden, you'll need to be prepared. While putting together all your essentials, make sure [...]
It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally acknowledged that a business in possession of a good fortune and a savvy marketing department [...]
The app will become the number one engagement channel for many of the most forward-thinking businesses in 2016. For now the app charge has been led by mobile-centric businesses such as Uber and JustEat, as well as platform-essential sectors such as mobile gaming. We expect a sea change in 2016 with many retail, financial and [...]
It’s Halloween tomorrow: whether you are slathering yourself in fake blood or simply heading out on the town for a couple of drinks (that might make you look like the walking dead on Sunday), we hope you have a ton of scary fun! The mobile world, as usual, is jumping on the occasion. Here are our six Halloween [...]
The Rugby World Cup 2015 kicks off tonight. Rugby fans everywhere will be packed (tight as a scrum) into sports bars, pubs and around the TV at home in order to follow the action. However, life can’t stop just for rugby (however much we wish it could!) and keeping up-to-date on the move over the [...]
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How do marketers contend with the impact of mobile?
How do marketers contend with the impact of mobile?
The mobile phone is changing the way we think. This is not conjecture, this is fact. The truth of the impact of mobile is backed up by some of the most eminent neurologists and professors the world over. Michael Merzenich, Professor emeritus and neuroscientist at the University of California, says that our brains change as a function [...]