Paid User Acquisition (UA) and App Store Optimisation (ASO) are two crucial elements of a successful mobile app strategy and they go hand in hand. Traditionally, UA and ASO teams have been siloed, since the KPIs they optimise towards tend […]

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As any marketer will tell you, we are simple creatures at heart – we all just want to be seen and to feel understood. Yes, even by companies.  The latest data shows that 63% of smartphone users are more likely […]

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It’s this hyper-busy Q4, which includes celebrations such as Thanksgiving and Christmas, together with commerce-based dates such as Black Friday and Cyber Monday.  For many apps, the holiday season holds massive sales potential – some e-commerce businesses see as much […]

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The quality of subscriber experience, which directly impacts the revenue of mobile apps, indicates the difference between good and poor paywall design.  A visually captivating paywall design is outfitted with aesthetically appealing elements, but a great paywall design blends the […]

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FinTech apps are all about bringing financial services directly to the consumer simply and conveniently. With banking undergoing unprecedented digital transformation, FinTech is on track to radically transform how consumers interact and work with financial institutions. The explosion of FinTech […]

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App user engagement is a hot topic at the moment and very rightly so! According to statistics, proactive consumer engagement can lift a 30-day retention rate from 20% to 67% – an increase of more than three times the industry […]

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It’s 2022, and the concept of growth has changed. “Growth at all costs” has been replaced with something more sustainable, focusing not merely on new users, but the lifetime value of users—and ultimately, business profitability. Every year, the mobile app […]

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2021 taught us that customer engagement should not be taken for granted. In just one year, e-commerce apps gained unprecedented popularity as a result of the pandemic and then shifted dramatically to competing with in-person shopping again — and, oftentimes, […]

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With over 2 million new apps and games released in 2021 only, your app is constantly fighting for users’ attention. That explains why App Store Optimisation has become a top priority among app marketers. Unfortunately, the conventional methods of increasing […]

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