A big challenge for app marketers and app growth teams is overcoming the initial hurdle of their launch: gaining their first pool of app users.

We recently teamed up with YouTuber Tom Scott on his series on How To Build An App: Everything You Didn’t Know You Needed To Know.

Tom Scott got in touch with Yodel Mobile CEO, Mick Rigby, to get advice on populating his app based on Yodel Mobile’s experience in helping over 200 app businesses to launch.

Watch Tom Scott’s video on how to gain your first 1,000 app users, and see what essential strategies you can implement prior and post launch.

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