A big challenge for app marketers and app growth teams is overcoming the initial hurdle of their launch: gaining their first pool of app users. We recently teamed up with YouTuber Tom Scott on his series on How To Build An App: Everything You Didn't Know You Needed To Know. Tom Scott got in touch [...]
The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext Holidays and the second for NBC Universal’s Hayu App. On the surface there is nothing [...]
App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]
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Deep Linking is Getting Even Smarter
Deep Linking is Getting Even Smarter
As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for these apps. To them we say two words - deep linking! Now, many of you [...]