Research indicates that 204 billion apps were downloaded worldwide in 2019 alone. With consumer spend peaking at $120 billion in the App Store last year, the growing global app user base and increasing engagement with mobile is evident.  Putting mobile […]

Read more
Card image cap

A big challenge for app marketers and app growth teams is overcoming the initial hurdle of their launch: gaining their first pool of app users. We recently teamed up with YouTuber Tom Scott on his series on How To Build […]

Read more
Card image cap

The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext […]

Read more
Card image cap

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While […]

Read more
Card image cap

As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for […]

Read more
Card image cap