The mobile ecosystem has been in upheaval since the announcement of iOS 14 at WWDC 2020. Along with a range of UI updates, the new requirement for IDFA opt-in by Apple iPhone and iPad device users took centre stage. Many […]

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Kicking off with a 2-hour keynote speech from CEO Tim Cook and a range of demos, the new iOS 14 release was announced on the first day of WWDC. The keynote speech unveiled a refreshed UI and Apple’s efforts to […]

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The mobile experience is no longer a novelty. It’s an ingrained part of everyday life. And since the advent of the app store, most of that everyday life is spent within apps. With multiple hours spent on mobile devices per […]

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Research indicates that 204 billion apps were downloaded worldwide in 2019 alone. With consumer spend peaking at $120 billion in the App Store last year, the growing global app user base and increasing engagement with mobile is evident.  Putting mobile […]

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Before delving into details of how the app marketplace has shifted over the last few months, we understand that keeping everyone safe and healthy is front of mind as the COVID-19 outbreak continues to develop globally. We commend workers who […]

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Before delving into details of how the app marketplace has shifted over the last few months, we understand that keeping everyone safe and healthy is front of mind as the COVID-19 outbreak continues to develop globally. We commend workers who […]

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We’ve been working with Poq to bring you a report covering the 5 best tips to effectively marketing a retail app. App marketing not only complements a brand’s offline experience, but also drives ecommerce and connects a brand with its […]

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The Yodel Mobile team and clients attended the Effective Mobile Marketing Awards last night for their 10th Award Ceremony, hosted by the Mobile Marketing Magazine, who have been at the forefront in celebrating and recognising excellence in the industry over […]

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Ijah is the Managing Director of Yodel Mobile. He has been working in the mobile industry since the dawn of mobile advertising. Ijah ensures that all our clients’ strategies are aligned with their wider business goals and works closely with […]

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