About Arazoo Kadir

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So far Arazoo Kadir has created 59 blog entries.

Yodel Mobile Achieves Global Leader Award for Second Year in A Row!

Yodel Mobile is pleased to announce that we’ve been selected by Clutch.co as a Global leader for 2018. This award is reserved for the highest performing companies on the B2B ratings and reviews platform across 5 main categories and multiple sub-categories. As a result of our 5-star review ratings and continuous drive to provide the [...]

By | December 4th, 2018|Uncategorized|0 Comments

App Store Optimisation (ASO) for Success | Mastering Mobile Marketing Series

In the latest Mastering Mobile Marketing video of the series, Lizzy, our Marketing Analyst at Yodel Mobile, covers the essential App Store Optimisation (ASO) strategies for success and gives an indication of how we do it at Yodel Mobile. Lizzy will cover things such as keyword optimisation, A/B testing, app review and feedback management and [...]

In Review: Vero – True Social

Welcome back to our ‘In-Review’ series, where we choose apps from the app stores to put under the microscope to see how they can be optimised for organic acquisition, drive further engagement and increase retention. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI [...]

By | November 23rd, 2018|In Review, Press, Social Media|0 Comments

In Review: Lumosity

Welcome back to our ‘In-Review’ series, where we choose apps from the app stores to put under the microscope to see how they can be optimised for organic acquisition, drive further engagement and increase retention. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI and [...]

By | October 5th, 2018|In Review|0 Comments

Mobile Attribution, Fraud & Safeguarding Ad Spend | Mastering Mobile Marketing Series

In the latest Mastering Mobile Marketing video of the series, we quiz Dave Allen from Conversant on mobile attribution, fraud & safeguarding ad spend, see the Q&A transcript below: Q: Social channels like Facebook tend to dominate from an advertising spends point of view. In wake of some of the issues with Facebook, how do you think [...]

The Best of Both Worlds: Organic & Paid User Acquisition on Mobile

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. To learn more about Taptica’s performance mobile advertising solutions, visit their [...]

In Review: Thomas Cook – My Holiday app

Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI [...]

Yodel Mobile select Breast Cancer Care to receive Fit to Market, for free!

As app usage continues to increase at a rapid rate and smartphone ownership becomes more widespread, we have seen many charities utilise apps to offer accessible, engaging and educational experiences for users. However, executing an effective app marketing strategy can be greatly demanding on resources. This is why we launched our charity app marketing initiative [...]

By | July 24th, 2018|Charity, Yodel Mobile|0 Comments

Reconfiguring the mobile space: Lite Apps, Progressive Web Apps, Instant Apps & Google AMP

There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve seen the introduction of Progressive Web Apps, Android Instant Apps and Google Accelerated Mobile Pages (AMP). We’ve also seen an [...]

Mobile Ad Fraud: Explained | Yodel Mobile – Mastering Mobile Marketing Series

Mobile ad fraud is when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. The objective of fraudsters is to steal from advertising budgets. How big of a problem is mobile ad fraud? According to Tune (2017) on average 15.17% of ad network activity is fraudulent. Ad [...]

By | June 28th, 2018|Acquisition|0 Comments

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