Author: Arazoo Kadir

We are excited to announce that Yodel Mobile has partnered with CleverTap, Qonversion and AppFollow to host “Tipsy Trivia,” an App Growth Quiz night in Central London. With the App Promotion Summit (APS) kicking off the next day, we know […]

Let’s talk about in-app events. They’re a relatively under-used feature of Apple’s App Store and come with a lot of potential to increase brand awareness for your app. Brand awareness measures how familiar users are with your brand or app, […]

When we consult our clients on app growth strategies, we often get quizzed on user engagement and app churn. This isn’t surprising considering user engagement is key to a successful app business and churn is an app owner’s worst nightmare […]

The mobile ecosystem has been in upheaval since the announcement of iOS 14 at WWDC 2020. Along with a range of UI updates, the new requirement for IDFA opt-in by Apple iPhone and iPad device users took centre stage. Many […]

Kicking off with a 2-hour keynote speech from CEO Tim Cook and a range of demos, the new iOS 14 release was announced on the first day of WWDC. The keynote speech unveiled a refreshed UI and Apple’s efforts to […]

The mobile experience is no longer a novelty. It’s an ingrained part of everyday life. And since the advent of the app store, most of that everyday life is spent within apps. With multiple hours spent on mobile devices per […]

Research indicates that 204 billion apps were downloaded worldwide in 2019 alone. With consumer spend peaking at $120 billion in the App Store last year, the growing global app user base and increasing engagement with mobile is evident.  Putting mobile […]

Before delving into details of how the app marketplace has shifted over the last few months, we understand that keeping everyone safe and healthy is front of mind as the COVID-19 outbreak continues to develop globally. We commend workers who […]

Before delving into details of how the app marketplace has shifted over the last few months, we understand that keeping everyone safe and healthy is front of mind as the COVID-19 outbreak continues to develop globally. We commend workers who […]