In a world where app acquisition costs are rising yearly and app owners face average user churn rates of 90% by day 30, finding a trusted app marketing agency to guide you through your growth journey has never been more vital.
We’re already halfway through the year, and choosing the right app marketing agency could be the key to finishing the year strong and setting yourself up for success in 2026. Now is the perfect time to implement strategies that will boost your app’s growth and futureproof your performance.
This blog will introduce you to the top 10 app marketing agencies you could partner with to take your app growth efforts further. Whether you’re a startup or an established brand, partnering with the right agency can be the key to delivering app success and meeting your growth targets.
Why engage an app marketing agency?
The best app marketing agencies specialise in promoting mobile apps to ensure they reach the right audience, grow organically, and succeed through core advertising channels.
Partnering with a top app marketing agency will give you the opportunity to tap into specialised skillsets such as App Store Optimisation (ASO), paid User Acquisition, Mobile Consultation for product optimisation, retention, engagement and data strategies, or mobile creative services. These skill sets can be both hard to come by and expensive to resource in-house. Leveraging core app marketing activities, a trusted app marketing agency should act as an extension of your team, pulling on a wide range of case study learnings and experience to deliver real users, improve retention, and boost revenue.
Unlike traditional digital marketing agencies, app marketing agencies have a deep understanding of mobile ecosystems, App Store algorithms, and user behaviour on mobile and apps. They work with a combination of data-driven insights, innovative campaign approaches, and cutting-edge app marketing tools to help apps outperform competitors.
Criteria for choosing an app marketing agency
When selecting an app marketing agency, we recommend that you evaluate the agency on the following criteria:
- Proven expertise: Look for agencies with a strong track record in app growth and clear examples of past successes, particularly within your app vertical. They should be able to share case studies and their ability to deliver success for app products. Agencies that have worked with leading apps or brands in your industry are a great indicator of their capabilities.
- Accolades: see if the agency have the social proof and accolades to attest to their quality. You can review their agency and campaign awards, reviews on directory websites, Google Business reviews and more.
- Specialised app growth team: Choose agencies that offer a range of services, from ASO and paid media to creative services and data analysis. This ensures they can handle every stage of your app’s marketing journey. It’s always worth understanding the team structure, and who you’ll be working with directly as part of an app marketing engagement.
- Data-driven approach: The best agencies leverage data and insights to shape their marketing strategies, continuously optimising performance campaigns.
- Global reach: If you plan to launch internationally, selecting an agency with international experience and global localisation capabilities will be key to effectively penetrating new markets.
Top 10 app marketing agencies list
1. Yodel Mobile by NP Digital (Yodel Mobile)
Yodel Mobile by NP Digital is a global app marketing agency that, in 2024, was named Best App Marketing Agency for their full-funnel, data-led approach to mobile growth. With 18 years of experience, they operate across 65 markets and have optimised over 2,000 apps for ASO alone. Yodel Mobile partners with start-ups, scale-ups and globally recognised brands to deliver long-term success at every stage of the app.
Yodel Mobile bring together leading specialists across app store optimisation (ASO), user acquisition, mobile consultancy and creative. Their proprietary framework, the Infinite App Growth Loop, won Innovation of the Year in , and continues to underpin their approach; enabling brands to convert, engage and monetise users at every stage of the app journey.
In the past year, Yodel Mobile has been named App Marketing Agency of the Year at the App Growth Awards, won Best Mobile Campaign at the UK Digital Growth Awards, and was included in the Sunday Times Best Places to Work 2025 List.
From disruptive start-ups to established brands, Yodel Mobile helps brands unlock scalable and sustainable app growth across sectors – including retail, subscriptions, finance, health & fitness, media, learning, development and language learning.
Overview of Services: Yodel Mobile provide full-service mobile app marketing. Services include app store optimisation, user acquisition, mobile consultation, launch and scale, retention and monetisation strategies and creative studio.
Key Clients: Dick’s Sporting Goods, Global Player, IG Group, TUI, U:TV, Yodel Delivery, Zenni Optical
2. App Guardians
App Guardians is a mobile app marketing agency recognised for its privacy-first, performance-driven approach to mobile growth. Since 2018, they have been applying their full-funnel expertise to scale success across verticals including fintech, health, education, and lifestyle. They have teams in Vancouver, San Diego and Amsterdam.
App Guardians specialise in app store optimisation (ASO), paid user acquisition, creative, retention & CRM, and subscription revenue optimisation, and work together to drive results.
From scaling high-growth startups to optimising global brands, App Guardians help apps thrive in an ever-evolving mobile ecosystem.
Overview of Services: Paid user acquisition, ASO, retention & CRM, subscription optimisation.
Key Clients: Microsoft, Sage, Thinkup
3. App Radar
App Radar is an Austria-based app marketing agency and technology provider helping apps scale through AI-powered tools and human insight. With a strong foundation in App Store Optimisation and user acquisition, App Radar helps brands to grow both efficiently and sustainably.
They are specialists in ASO, paid user acquisition, and mobile growth strategy work, and have a suite of proprietary automation tools to maximise visibility, optimise conversion, and lower acquisition costs. Their data-driven approach is designed to continuously refine app performance across the App Store and Google Play.
Overview of Services: App marketing consultation, product optimisation and ASO
Key Clients: Arise, iTranslate, Kolibri Games
4. PreApps
PreApps is a leading U.S.-based app marketing agency specialising in launching and scaling mobile apps with impact. With over 10 years in the industry, PreApps is known for helping apps generate millions of downloads and achieve top rankings across the App Store and Google Play. Their end-to-end marketing solutions support apps from pre-launch to post-launch, making them a trusted partner for startups and global brands alike.
PreApps has a team of experts across pre-launch strategy, App Store Optimisation (ASO), user acquisition, influencer marketing, and press outreach who work together to build momentum and maximise growth.
Overview of Services: Pre-launch marketing, app store optimisation (ASO), user acquisition, influencer marketing, and app press outreach.
Key Clients: 3M, Century 21, and FanDuel.
5. Gummicube
Gummicube is a pioneer in App Store Optimisation and mobile marketing, with over a decade of experience helping apps achieve scalable growth across the App Store and Google Play. Headquartered in Silicon Valley, Gummicube leverages proprietary ASO technology powered by real mobile search data to optimise visibility, conversions, and user acquisition performance.
Their end-to-end approach combines ASO, paid search (including Apple Search Ads), A/B testing, and conversion rate optimisation backed by their industry-leading DATACUBE platform.
Overview of Services: ASO tooling and ASO services
Key Clients: Grubhub, McAfee and Sephora
6. Kurve
Kurve is a London-based, mobile growth consultancy and app marketing agency. Since being founded in 2014, Kurve has carved out a niche at the intersection of product, marketing, and lifecycle optimisation, acting as fractional growth leadership for scaling startups and subscription-based businesses. They work across app store optimisation (ASO), paid acquisition via Apple Search Ads and social media, influencer campaigns, SEO/content integration, funnel optimisation, and analytics consultation.
From emerging fintech startups to content-forward subscription apps, Kurve helps brands drive sustainable, scalable growth by uniting strategic leadership, performance marketing and product-driven optimisation.
Overview of Services: Mobile marketing services, SaaS marketing and marketing consultancy
Key Clients: BT, Canon, Investec
7. Moburst
Moburst is a globally recognised, full-service mobile app marketing agency renowned for delivering high-performance growth strategies to some of the world’s biggest brands. They have offices in New York, San Francisco, Tel Aviv and London.
The team at Moburst provides support across App Store Optimisation (ASO), paid user acquisition, product strategy, mobile UX, and creative production work in unison to craft campaigns that convert and scale. Moburst works with disruptive startups and enterprise leaders.
Moburst helps apps unlock exponential growth through strategic innovation, creative agility and performance-first execution.
Overview of Services: Marketing strategy, organic awareness, product and development.
Key Clients: eBay, Google, Pfizer
8. Phiture
Phiture is a Berlin-based mobile growth consultancy and app marketing agency celebrated for its strategic, data-first approach to scaling apps globally.
Phiture has specialist teams in ASO, Apple Search Ads, CRM, subscription optimisation, and growth consulting that collaborate to deliver results tailored to each app’s goals. Their Mobile Growth Stack framework has become an industry standard, guiding product-led growth strategies across the mobile landscape.
Overview of Services: Offers ASO, growth consulting, CRM, and subscription monetisation strategies.
Key Clients: Adobe, Deezer, Vevo
9. Redbox Mobile
Redbox Mobile is a UK-based app marketing agency with a strong reputation for performance-led user acquisition and App Store Optimisation (ASO). With over a decade of experience, Redbox has supported mobile growth across a wide range of verticals, from entertainment and e-commerce to finance and lifestyle.
Their team of in-house experts in ASO, Apple Search Ads, programmatic media buying, and mobile strategy collaborate to deliver tailored growth campaigns. Their proprietary technology platform, Redbox Intelligence, enables real-time campaign monitoring and keyword tracking, ensuring data-backed decision-making and consistent performance improvements.
Overview of Services: Paid search, ASA and ASO creative optimisation
Key Clients: Buzz Bingo, Just Dice and Monzo
10. The ASO Project
The ASO Project is a U.S.-based, full-service App Store Optimisation agency founded in 2014. They have over 30 years of combined experience and more than 1,000 apps optimised across iOS and Android. As specialists in ASO, they focus on increasing search visibility and conversion rate optimisation (CRO), offering bespoke strategies tailored to each app’s market and category.
A dedicated team of ASO experts, creative designers, and ad managers leverage their proprietary dashboard, Search Ads Manager, and review-tracking tools to drive measurable growth.
From indie developers to enterprise brands, The ASO Project combines deep technical know-how, creative optimisation, and ads expertise.
Overview of Services: Creative optimisation and ASO services
Key Clients: CBS Sports, Sega and Shipt.
Your next step: Choose the best app marketing agency for success
Choosing the right app marketing agency can be the key to unlocking true and long-term app store success.
By partnering with an experienced agency, you’ll have access to the tools, strategies, and insights needed to drive installs, increase user engagement, and maximise revenue.
The top 10 app marketing agency picks we’ve outlined will help you make an informed decision for your app’s future success.
Take the time to assess your app’s needs and choose an agency that can tailor its services to your unique goals. With the right partner, you can navigate the competitive app landscape and achieve sustained growth.
Check out our CEO Mick Rigby’s top 7 tips to consider when choosing a mobile marketing agency here.
