The Essential Android ASO Infographic for the Google Play Store

Not long ago, we published an ASO infographic, where we covered the essential App Store Optimisation elements of the iOS App Store. You need to weight equal importance on your ASO efforts for the Google Play Store if you also have an Android app. Download our infographic below!

Our Android ASO Infographic:

Equipped with a ranking impact score, our Android ASO infographic stresses the important on-page and off-page ASO elements. We’ve also put together some recommendations of best practices for each important element, to help you optimise accordingly, and outlined the impact of each element on your conversion rate and discoverability.

Why it is important to execute an app store specific ASO strategy:

Executing a top-notch ASO strategy is incredibly important for your apps. Good ASO for your Android app can lead you to rise in the rankings of the Google Play Store, surface in app store searches and rank higher for Google App Packs. It is a great way to help grow your organic user pool. So make sure to refer back to our Android ASO infographic to check that you are doing all you can to execute an ASO strategy with high impact.

Want to find out more about optimising your app and keeping up with the latest OS capabilities? Make sure to subscribe to our Mastering Mobile Marketing video series. You can also get in touch by visiting the Contact Us page. Follow us on LinkedIn, chat with us on Twitter @yodelmobile, and join our #mobilemarketingUK LinkedIn group

About the Author:

Arazoo Kadir is the Senior Marketing Manager of Yodel Mobile, the number 1 global app growth consultancy. Leading the agency growth efforts for Yodel Mobile, she regularly shares insights on the importance of holistic app marketing for true app growth success.

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