app marketing

5 minute read

Redefining the Relationship Between Retention and Engagement

Sonia Green

11th February 2020

6 minute read

Get Discovered: ASO and Organic Acquisition

Roshaye Gani

22nd December 2019

4 minute read

iOS 11, New App Store and ASO | Mastering Mobile Marketing – Yodel Mobile Video Series

Arazoo Kadir

6 minute read

11 hidden features from the iOS 11 you don’t know exist

Arazoo Kadir

3 minute read

Dating apps: 3 steps to success

Arazoo Kadir

21st April 2017

3 minute read

Mobile App Success: Why are So Many Apps Failing?

Mick Rigby

4th January 2017

3 minute read

Mobile App Success: The Harsh Truth

Mick Rigby

11th October 2016

4 minute read

Choosing Mobile App Tools: A How-To Guide

Megan Dean

26th August 2016

4 minute read

Mobile Web and Its Future

Megan Dean

12th August 2016

3 minute read

Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic

Megan Dean

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

7 minute read

Highlights from Business of Apps London 2026: ASO 3.0, AI & the future of app growth

Yodel Mobile

2 minute read

Mick Rigby shortlisted at The Drum Awards for Trailblazer in Marketing

Yodel Mobile

29th April 2026

2 minute read

The Big Fat App Quiz of the Year returns for 2026

Yodel Mobile

30th March 2026

6 minute read

Making the business case for mobile & app marketing to your CFO

Yodel Mobile

11th March 2026

4 minute read

What does Apple’s new ad placement mean for your strategy?

Yodel Mobile