User Acquisition

5 minute read

App Launch Marketing Series: Implementing the Right Mobile Tools

Arazoo Kadir

6 minute read

App Launch Marketing Series: Understanding The App Marketplace & Competing With the Big Players

Yodel Mobile

18th April 2019

3 minute read

App Launch Marketing Series: Kick Off

Arazoo Kadir

22nd March 2019

1 minute read

Dating app report: Toppling Tinder – how the dating giant’s competitors are taking a swipe

Arazoo Kadir

15th February 2019

8 minute read

Yodel Mobile: App Marketing Predictions 2019

Arazoo Kadir

21st December 2018

4 minute read

In Review: Vero – True Social

Arazoo Kadir

23rd November 2018

4 minute read

In Review: Lumosity

Arazoo Kadir

5th October 2018

5 minute read

Mobile Attribution, Fraud & Safeguarding Ad Spend | Mastering Mobile Marketing Series

Arazoo Kadir

5th September 2018

5 minute read

Organic User Acquisition vs. Paid Strategy for Apps

Arazoo Kadir

24th August 2018

4 minute read

In Review: Thomas Cook – My Holiday app

Arazoo Kadir

7th August 2018

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

6 minute read

The Loop: Apple’s Visual Intelligence, AI super apps and the latest App Store updates

Yodel Mobile

21st August 2026

5 minute read

Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity

Yodel Mobile

2 minute read

Blacklane appoints Yodel Mobile to spearhead global app growth strategy

Yodel Mobile

2 minute read

Mick Rigby named in Campaign’s 40 over 40

Jay Bugeja

2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

Yodel Mobile