48% of start-up loans advanced in London since 2012 have been to BAME entrepreneurs.
However Black business founders in both the US and the UK today receive only 1% of venture capital funding demonstrating that there are clearly significant inequalities when it comes to capital allocation and investment in Black businesses.
Black owned companies continue to face many underlying disadvantages which have been further exacerbated by the pandemic, and the effects of a recession are never borne out evenly.
At Yodel Mobile we intend to use our position at the forefront of digital mobile marketing solutions to shine a spotlight on the much needed conversations around what more can be done to dismantle systemic racism and increase real opportunities for Black and ethnic minority communities to thrive in the world of business.
We acknowledge that race and bias may often play a role when it comes to funding. Which is why we want to help encourage and grow a more diverse business landscape.
With this in mind, we intend to provide concrete support to companies with one or more Black founders who are hoping to launch or expand their mobile app. We will be investing in equity initiatives so that Black owned businesses can and will have an amazing impact on the start-up ecosystem.
By offering free app marketing consultancy and expertise to Black founders we hope to promote their growth, creativity and ultimately success.
We are committed to dedicating £120,000 worth of resources and support to Black owned businesses.
If you want to hear more please email us at email@example.com
What is consultative support?
We know that choosing to start your own mobile-first business can be a great investment and a possible risk, which is why our bespoke consultative support, for those just starting out or those with growth ambitions, will give your business beneficial advantages.
Our experienced consultants will work with you to answer any questions you may have about entering the app marketplace, positioning your app, solidifying your brand, or building out a business roadmap.
App owners in our initiative will receive completely free, tailored app growth support, thereby creating a workflow that is essential for long-term mobile marketing success, even beyond our support! We’ll dedicate our growth experts to support your app growth journey and provide personalised recommendations and best practices so you can kickstart your business.
Our support over a limited time period can cover:
- A strategic project roadmap and KPI planning
- Analytics,attribution and marketing automation setup
- An app audit
- ASO audit, reporting and recommendations
- App review management and social sharing strategies
Our growth experts will operate as an extension of your marketing team, working towards your core goals to create and implement an effective app marketing strategy. We will operate as your consultants, sharing essential and innovative tactics to ensure you launch or scale your app successfully.
Criteria for free access
UK or US based companies led by one or more Black founders and have an app that is integral to the organisation and its mission. The app should at least be in development and a few months away from launch or further along in the business lifecycle. We request that founders apply personally and share with us how else we can support them.
Please apply with your name, your company’s website, your mission statement, and any other information you deem pertinent. A member of our team will get back in touch to set up an initial call.
Deadline for applications is January 29th 2021 and we will notify applicants of the result in early February.
We will be hosting qualification calls with all serious applicants, after which we will decide the successful applicants in order to ensure that all participating companies will receive the full attention and support they deserve from our team.
We will be adding more space in the program in the future pending demand.
Please get in contact with us via email: firstname.lastname@example.org
If you want to find out more about how improving the mobile customer experience can impact your app marketing campaign or you have any app marketing questions feel free to reach out to the Yodel Mobile Growth Team. Additionally, you can sign up to our newsletter for exclusive industry updates and app marketing insights from the ASO Agency of the Year. Want to find out more about optimising your app? Make sure to subscribe to our Mastering Mobile Marketing video series. Follow us on LinkedIn, chat with us on Twitter @yodelmobile, and join our #AppMarketingUK LinkedIn group.