5 minute read Creating a Successful App Store Optimisation Strategy from the Start Alexandra Stamp 7th March 2022
4 minute read Yodel Mobile’s Black Founders Initiative: NXTLVL Case Study Alexandra Stamp 20th January 2022
4 minute read Incrementality Testing: Making Sure your Ads are Impacting App Growth – Mastering Mobile Marketing Series Sonia Green 20th October 2021
1 minute read iOS 15 report: How iOS 14 and iOS 15 have changed the app marketing game Sonia Green 19th October 2021
5 minute read Mobile Creative Campaigns: Scale App Acquisition through Creative Testing Jessica Chander 18th October 2021
6 minute read Improving the Customer Experience: Bring User Sentiment into Your Campaigns Sonia Green 23rd August 2021
6 minute read ASO vs SEO: Tackling Mobile Marketing Across Mobile and Web Using App Store Optimisation and Search Engine Optimisation Sonia Green 10th June 2021
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Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity
Yodel Mobile