User Acquisition

7 minute read

App Store Optimization for the Apple Vision Pro

Danielle Watts

12th March 2024

3 minute read

iOS Campaigns Success: 4 Top Tips to Optimise Your CPP

Jay Bugeja

5th February 2024

4 minute read

5 Mobile Marketing New Year Predictions for 2024

Jay Bugeja

5th February 2024

10 minute read

Guide: How to Safeguard your App Rebrand

Arazoo Kadir

13th October 2023

4 minute read

iOS 17: The Future of Privacy and Security on iOS

Jay Bugeja

25th September 2023

4 minute read

App Marketing During an Economic Downturn: Part II

Arazoo Kadir

5 minute read

App Marketing During an Economic Downturn: Part I

Arazoo Kadir

6 minute read

Choosing the Best Mobile Attribution Platform for Your App

Jay Bugeja

6 minute read

Paid User Acquisition Targeting Tactics that Really Work for App Campaigns

Jay Bugeja

8 minute read

How to Conduct Cohort Analysis for Your Mobile App

Alexandra Stamp

Reports

In-Depth App Marketing Analysis and Insights

App Store Optimization

User Acquisition

Retention & Engagement

Creative

News & Updates

Reports & White Papers

News & Updates

6 minute read

The Loop: Apple’s Visual Intelligence, AI super apps and the latest App Store updates

Yodel Mobile

21st August 2026

5 minute read

Viewpoint – The great flattening: How algorithmic marketing is erasing brand identity

Yodel Mobile

2 minute read

Blacklane appoints Yodel Mobile to spearhead global app growth strategy

Yodel Mobile

2 minute read

Mick Rigby named in Campaign’s 40 over 40

Jay Bugeja

2 minute read

Mick Rigby named Trailblazer in Marketing at The Drum Marketing Awards EMEA 2026

Yodel Mobile