User Acquisition

10 minute read

Guide: How to Safeguard your App Rebrand

Arazoo Kadir

13th October 2023

4 minute read

iOS 17: The Future of Privacy and Security on iOS

Jay Bugeja

25th September 2023

4 minute read

App Marketing During an Economic Downturn: Part II

Arazoo Kadir

5 minute read

App Marketing During an Economic Downturn: Part I

Arazoo Kadir

6 minute read

Choosing the Best Mobile Attribution Platform for Your App

Jay Bugeja

6 minute read

Paid User Acquisition Targeting Tactics that Really Work for App Campaigns

Jay Bugeja

8 minute read

How to Conduct Cohort Analysis for Your Mobile App

Alexandra Stamp

7 minute read

The Intersection of Paid UA and ASO Strategies

Nat Abell

12th January 2023

7 minute read

App Marketing Trends for 2023: The Yodel Crystal Ball

Alexandra Stamp

16th December 2022

7 minute read

26 Tips to Get your App Ready for the Holiday Season

Alexandra Stamp

18th November 2022

Reports

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App Store Optimization

User Acquisition

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News & Updates

2 minute read

The Big Fat App Quiz of the Year returns for 2026

Yodel Mobile

30th March 2026

6 minute read

Making the business case for mobile & app marketing to your CFO

Yodel Mobile

11th March 2026

4 minute read

What does Apple’s new ad placement mean for your strategy?

Yodel Mobile

2 minute read

Nat Abell named in Performance Marketing World’s 30 Under 30 Awards

Jay Bugeja

17th February 2026

5 minute read

What a great impression! The apps our team love!

Yodel Mobile

13th February 2026

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