We’ve heard it before: Today’s customers want more from brands. They are tired of purely-transactional messaging. They want to feel connected, individual, and special and app businesses need to listen if they want to boost customer engagement. But that’s only […]

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Seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect when you decide to launch, […]

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Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies […]

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