An IDFA Recap Apple’s deprecation of the IDFA is the consequence of increasing consumer data concerns and awareness. As consumer expectations gravitate towards heightened data privacy, Apple is strategically pivoting to these growing expectations. Recently, Apple allowed users to opt […]

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During the Worldwide Developer Conference (WWDC) 2020, Apple announced some significant changes that would come along with iOS 14. One of the biggest feature updates is the introduction of ‘App Clips’. What are iOS 14 App Clips? App Clips provide […]

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Kicking off with a 2-hour keynote speech from CEO Tim Cook and a range of demos, the new iOS 14 release was announced on the first day of WWDC. The keynote speech unveiled a refreshed UI and Apple’s efforts to […]

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The highly anticipated iOS 11 available for download. Including a complete new App Store redesign, iOS 11 sees major advances in Siri and Search, notifications controls and app storage management. Whilst we received an overview of what to expect for […]

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