Category: Acquisition

In our last blog post we discussed how running a business during an economic downturn takes resilience, creativity and, importantly, optimism to help you navigate and prioritise sustainable business growth for your app during these more difficult economic periods. Part […]

Running a business during an economic downturn takes resilience, creativity and more than a dash of optimism. Marketing can feel particularly challenging at this time as during times of economic uncertainty it’s one of the first sectors to feel the […]

App attribution platforms are part of this, designed to bring clarity to the true impact of your marketing spend.  And in this uncertain economic climate, proving Return on Investment (ROI) has never been more important. 

You’ve got a great app, and you want those people most likely to love it to know about it.  Simple, right? If only it was. With over 6,841,000,000 smartphone subscriptions globally, the pool is enormous and your budget is finite. […]

Paid User Acquisition (UA) and App Store Optimisation (ASO) are two crucial elements of a successful mobile app strategy and they go hand in hand. Traditionally, UA and ASO teams have been siloed, since the KPIs they optimise towards tend […]

We know how frustrating it can be when things don’t go to plan. For example, when you invest in Google App campaigns and don’t gain the number of customers you had envisioned at a CPI you had expected. Not being […]

To call the app marketplace flooded today would be an understatement, let’s be honest. With an estimated $240 billion now being spent on mobile ads each year, both your ads and your app need to stand out. With the limitations […]

As it currently stands, Apple is leading the way with data protection and tracking prevention, following the deprecation of Identifier for Advertisers (IDFA) and reliance on AppTrackingTransparency on iOS 14. iOS 15 is yet another example that Apple has a […]

See the video transcript below: Mobile Tools: What Are They and What Are the Benefits of Implementing Them? The basic explanation of in-app tools is that they help you to do something much more easily than if you built the […]