Call for submissions: free app marketing for charity app

We are currently accepting submissions for a charity app to receive our Fit to Market app marketing programme for free. More and more charities are taking advantage of the benefits of mobile in aiding the development and outreach of their organisations. We love the opportunities this raises for charities and we want to help, which [...]

By | March 12th, 2018|Yodel Mobile|0 Comments

Why marrying organic with paid acquisition is a match made in heaven for your apps

The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext Holidays and the second for NBC Universal’s Hayu App. On the surface there is nothing [...]

By | January 12th, 2018|Acquisition, Mobile Apps, Mobile Optimisation, Yodel Mobile|0 Comments

All users on-board! How successful onboarding improves app retention rates

It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making a good first impression is key to keep users coming back and that’s where app onboarding comes in. For any [...]

By | October 17th, 2017|behaviour, onboarding, Yodel Mobile|0 Comments

New Spotlight Search feature in iMessage could change the course of Apple Search

Spotlight Search. It’s a feature of the iPhone that we don’t spend much time talking about. In fact, it’s a feature that iOS users do not interact with much either, with a recent study by Branch showing that only 0.3% of users click on Spotlight links. However, we’ve noticed a new feature in iOS 10 [...]

By | May 19th, 2017|Mobile Search, Mobile Strategy, Yodel Mobile|0 Comments

How to attain a single-view understanding of your app users

Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for the first time. Whilst the increase in mobile search is not new news, the deepening [...]

By | April 13th, 2017|Analytics, behaviour, Mobile Apps, Yodel Mobile|0 Comments

Why you need an mCRM strategy | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be sharing insights on topics [...]

Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

Travel apps: how to soar through the app stores

With the Travel category making its way into the top 10 most popular categories in the iTunes app store, we can’t deny that travel apps very much in demand. This is affirmed by easyJet’s latest mobile statistics showing bookings carried out over mobile now account for 20% of their travel bookings. With more consumers using [...]

Mobile World Congress 2017: What not to miss

The Mobile World Congress (MWC) 2017 is only a few weeks away and we can't contain our excitement. The Mobile World Congress will be hosted in Barcelona, running from February 27th to March 2nd, and this year there are rumours of exciting releases, notable speakers and unmissable exhibitions... Here is our list of what not to miss: BlackBerry [...]

By | February 10th, 2017|Industry Comment, Mobile Advertising, Yodel Mobile|0 Comments

Yodel Mobile shortlisted Best Mobile Agency by ClickZ

We’re thrilled to announce that Yodel Mobile has been shortlisted for Best Overall Mobile Agency and Best Mobile Agency (SMB) by ClickZ! Providing interactive marketing news, ClickZ are a great source for information, commentary, advice, opinion, research, and reference in the world, both online and off. The ClickZ Awards cover 27 categories and featuring 343 companies. [...]

By | January 16th, 2017|Mobile Apps, Tech, Yodel Mobile|0 Comments

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