Travel apps: how to soar through the app stores

With the Travel category making its way into the top 10 most popular categories in the iTunes app store, we can’t deny that travel apps very much in demand. This is affirmed by easyJet’s latest mobile statistics showing bookings carried out over mobile now account for 20% of their travel bookings. With more consumers using [...]

Mobile World Congress 2017: What not to miss

The Mobile World Congress (MWC) 2017 is only a few weeks away and we can't contain our excitement. The Mobile World Congress will be hosted in Barcelona, running from February 27th to March 2nd, and this year there are rumours of exciting releases, notable speakers and unmissable exhibitions... Here is our list of what not to miss: BlackBerry [...]

By | February 10th, 2017|Industry Comment, Mobile Advertising, Yodel Mobile|0 Comments

Yodel Mobile shortlisted Best Mobile Agency by ClickZ

We’re thrilled to announce that Yodel Mobile has been shortlisted for Best Overall Mobile Agency and Best Mobile Agency (SMB) by ClickZ! Providing interactive marketing news, ClickZ are a great source for information, commentary, advice, opinion, research, and reference in the world, both online and off. The ClickZ Awards cover 27 categories and featuring 343 companies. [...]

By | January 16th, 2017|Mobile Apps, Tech, Yodel Mobile|0 Comments

A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]

Rugby Apps for the Rugby World Cup 2015: Yodel’s Top 5

The Rugby World Cup 2015 kicks off tonight. Rugby fans everywhere will be packed (tight as a scrum) into sports bars, pubs and around the TV at home in order to follow the action. However, life can’t stop just for rugby (however much we wish it could!) and keeping up-to-date on the move over the [...]

By | September 18th, 2015|Sports, Yodel Mobile|0 Comments

IBM presents The Afternoon Club, 22nd September 2014

**Confirmed Attendees include The Spectator, Thomas Cook, Harrods, Cancer Research UK, RBS, Lloyds, IPC Media, Evans, Hailo, War Child, The Economist, Dennis Publishing, HSBC, Archant + more** Registration for our next event The Afternoon Club is now open!  This time we are bigger and better than ever and are being brought to you by IBM and [...]

By | August 29th, 2014|Conferences, Events, The Afternoon Club, Yodel Mobile|0 Comments

A Day in the Life of an Intern at Yodel Mobile

The first thing I noticed when I walked into Smokehouse Yard was the cool, refurbished building that I would be using over the next two weeks to hone my skills in mobile marketing. The second thing I noticed were the friendly faces of the diverse workforce that greeted me. Both these things; ‘cool’ and ‘diverse’ I would [...]

By | August 26th, 2014|Industry Comment, Yodel Mobile|0 Comments

Tim Pemberton joins Yodel Mobile as Media Operations Director

Yodel Mobile has hired Tim Pemberton as its Media Operations Director to meet and strengthen demand for Yodel’s mobile media, mobile CRM and app store optimisation services for its global roster of brands which includes The Economist, Hastings Direct, The Daily Mail and Kobo.   […]

By | February 6th, 2014|Yodel Mobile|0 Comments

Welcome aboard Kate

We are delighted to have Kate Yates join Yodel Mobile, she graduated with a First in Biology from Leeds University and conducted research on the very important role of bees. The lure of London has brought her to Farringdon and she is supporting our planning and buying efforts. […]

By | July 31st, 2013|Yodel Mobile|0 Comments

Why the radio silence?

It’s been a really busy few months at the office and some of the extra stuff we do, such as the blog, has fallen by the wayside. So if you are a regular reader many apologies for that. […]

By | September 18th, 2012|Yodel Mobile|0 Comments