We are excited to announce that Yodel Mobile has been named Mobile Agency of the Year! In May, the Yodel Mobile team took home this and two more awards from The Drum Mobile Marketing Awards ceremony. We were also awarded for our work with mytaxi and UKTV Play in the Travel and Entertainment category. We are hugely proud of achieving the Agency of the Year award, it is one of the highest accolade in the European mobile industry and underpins our credentials of delivering successful app marketing solutions for our clients. If you are interested, you can find out more here.

Our mobile agency story:

We believe the app ecosystem is continually evolving. With fierce competition as the app stores become evermore saturated, discovery and meaningful user engagement remains a big challenge for app owners.

In order to provide the most effective service and to achieve game changing ROIs, any business investing in the app ecosystem needs to embrace growth and engagement solutions in order to provide a service that stands out from the herd. This has underpinned the evolution and application of our app launch and app growth programmes.

We have been launching and scaling our clients’ apps for over ten years and have a wealth of insight and experience that has contributed to us being hugely knowledgeable in the app growth ecosystem. As a boutique consultancy making a big impact amidst ad networks and performance marketing agencies, we have evolved our offering to provide a service covering ALL areas of app marketing through a holistic and integrated approach to the highest level of proficiency.

Acting as an extension to their marketing teams, we’ve had the privilege of working with clients from great brands and businesses across all categories of the app stores this year, to achieve transformative results.

“Being recognised as the mobile agency of the year is an incredible honour for our team. Over the last few years we have been focused on developing our own processes and success programmes throughout the whole end to end app marketing ecosystem, in order to provide an effective, successful and holistic solution for any app business at any stage of their life cycle. It’s been a lot of hard work but this award is the culmination of all that hard work and I’m so proud of the team that have got us here.”

Mick Rigby, CEO, Yodel Mobile

Our winning app marketing strategies:

Yodel Mobile: Most Effective Mobile Agency of the Year

Our team have been an instrumental force in defining app marketing best practice and setting the standard in supporting effective app growth.



UKTV Play: Organic Mobile Growth Strategy

We defined a mobile search strategy to ensure UKTV Play stand out in the highly competitive Entertainment category, driving organic acquisition and engagement for the UKTV Play app.


mytaxi: Unique Mobile Retention Campaign

Working with the mytaxi UK team, Yodel Mobile executed a holistic campaign to populate the app with high-intent users, retain them and increase rebooking rates.

Want to find out more about optimising your app and keeping up with the latest OS capabilities? Make sure to subscribe to our Mastering Mobile Marketing video series. You can also get in touch by visiting the Contact Us page. Follow us on LinkedIn, chat with us on Twitter @yodelmobile, and join our #mobilemarketingUK LinkedIn group