paid user acquisition

6 minute read

Paid User Acquisition Targeting Tactics that Really Work for App Campaigns

Jay Bugeja

7 minute read

App Marketing Trends for 2023: The Yodel Crystal Ball

Alexandra Stamp

16th December 2022

7 minute read

7 Tips for Increasing ROAS Through UA Campaigns

Joel Saunders

20th October 2022

5 minute read

Google App Campaigns and Safeguarding Spend

Abu Baker Chikhalia

19th November 2021

5 minute read

Mobile Creative Campaigns: Scale App Acquisition through Creative Testing

Jessica Chander

18th October 2021

6 minute read

Paid User Acquisition – How to Decrease Costs and Increase Results: Mastering Mobile Marketing Video

Sonia Green

21st April 2021

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News & Updates

2 minute read

The Big Fat App Quiz of the Year returns for 2026

Yodel Mobile

30th March 2026

6 minute read

Making the business case for mobile & app marketing to your CFO

Yodel Mobile

11th March 2026

4 minute read

What does Apple’s new ad placement mean for your strategy?

Yodel Mobile

2 minute read

Nat Abell named in Performance Marketing World’s 30 Under 30 Awards

Jay Bugeja

17th February 2026

5 minute read

What a great impression! The apps our team love!

Yodel Mobile

13th February 2026

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