The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute these growing problems to two different factors. The first is that the number of ads, tracking scripts and general background [...]
App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]
What is app tracking? To figure out exactly which metrics you want to track (aside from the obvious installs), you need to understand the client’s needs and objectives. Most people don’t make money from the install of an app these days; it’s all about post-install engagement, mobile CRM and purchases. You need to quantify those important subscriptions, registrations or [...]
Push messaging is a hugely powerful tool – a properly managed campaign can double app usage and consumer engagement with branded apps. We feel many companies just focus on downloads and don’t leave much thought for engagement beyond this stage. We ran some research over the Christmas period on a sample of 20 mobile apps [...]
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Deep Linking is Getting Even Smarter
Deep Linking is Getting Even Smarter
As the number of apps in the App Store continues to grow at an astonishing rate, apps have to fight even harder and optimise to fit within the market in every possible way. Fortunately, we have a new recommendation for these apps. To them we say two words - deep linking! Now, many of you [...]