Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords so their listings surface at […]

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Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for […]

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Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps […]

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Rich push notifications were announced when iOS 10 rolled out in September 2016, but we believe they are really going to take off in 2017 with the most forward thinking app businesses capitalising on the opportunities they bring. Rich notifications make […]

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