Mobile App Success: The Harsh Truth

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is onto a winner. The second most important factor, however, in making your app a winner is understanding that the product [...]

By | October 11th, 2016|Mobile Advertising, Mobile Apps, Mobile Strategy|0 Comments

Choosing Mobile App Tools: A How-To Guide

So you’re looking to implement new app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list of possible candidates, how do you know which is the right one for you? Here are share some of the common [...]

By | August 26th, 2016|Mobile Development|0 Comments

Lifetime Value and ARPU – August App Advice #5

Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value, Part 3: Push Notifications and Part 4: Developers and Marketers   Lifetime Value (LTV) and Average Revenue Per User (ARPU) are [...]

Push Notifications: August App Advice #3

Here's Part 3 in our series of mini-blogs offering app advice for mobile marketers. This one about push notifications follows Part 1: App Discoverability and Part 2: Apps' UX, UI and Value   We’re always on the lookout for what new and exciting things apps in the market are doing. Recently, we saw a very unique [...]

By | August 3rd, 2016|Mobile Apps, Mobile Strategy|0 Comments

Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic

In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few simple ways we can begin to tackle dark traffic and understand it a little better. [...]

By | July 13th, 2016|Analytics, behaviour, Mobile Analytics|0 Comments

Dark Traffic and Its Rise, Part 1: What is Dark Traffic?

What is Dark Traffic? "Dark traffic" is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital for them to understand the referral journeys of their users in order to analyse and [...]

By | July 4th, 2016|Analytics, behaviour|0 Comments

Yodel Mobile receives commendation at 2015 MOMA Awards

On the 24th May, the mobile world donned their black ties and brushed off their sparkly slippers to enjoy a night at The Drum MOMA Awards 2015, held in the Marriot Hotel in Grosvenor Square. This year's MOMA Awards saw the level and calibre of mobile advertising rise yet again, across a range of categories displaying the best that mobile has to offer. Mobile [...]

By | June 16th, 2015|Events|0 Comments

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